GroundTruth · 5 hours ago
Content Marketing Strategist
United States
Full-time
Remote
Mid Level
$85K/yr - $115K/yr
3+ years exp
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Insider Connection @GroundTruth
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Responsibilities
Proactively work with GroundTruth Teams to identify and craft company success stories, news, and research insights that appeal to customers, partners, and the press
Manage and monitor social media channels and website content for opportunities to engage with customers, press, and employees
Work closely with various internal and external stakeholders to create and distribute relevant communications, including topic areas that fall within product and corporate performance
Partner with the GroundTruth Insights Team to develop and publish data-focused content across social media and our corporate website
Work closely with agency resources to provide support for PR programs such as award submissions, blog content, and SEO programs
Help grow and evolve GroundTruth’s content program by tracking and reporting on related quarterly metrics to guide the expansion and evolution of the program
Work closely with other marketing team members to develop and curate content for company newsletters, events, webinars, and corporate web pages, including the company blog
Prioritize and manage projects, as well as interact with department leaders to help ensure overall success
Provide content counsel and support to internal clients while managing internal stakeholders’ expectations
Support go-to-market products and corporate programs
Work with cross functional teams and have experience interacting with all parts of the business
Be proactive in submitting ideas and feedback with direction at a strategic level
Work independently, they work hand in hand with managers on prioritizing workloads and programs
Sometimes requires senior level input on submitted work to ensure alignment with strategies and quality expectations from other departments
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
A degree in communications, marketing or related field and 3-5 years experience of deep understanding of email marketing experience, including developing email marketing strategies, building email nurtures, and automation journeys, OR 5-6 years experience as a Marketing Generalist or Specialist, Sales Marketing Manager, Content Strategist, or related role in similar field
Excellent writing and presentation skills (writing samples required); ability to write, edit, publish content, and implement stakeholder feedback
Familiarity with AP Style guide and experience writing B2B related content; B2C industry knowledge a plus
Strong project management skills
Proficient in commonly used content development tools such as Microsoft Office applications and Google applications
A strong attention to detail and well-versed in corporate and creative writing styles
Understanding of the digital, mobile, programmatic and ad ecosystem
Preferred
Hubspot, Asana, WORDPRESS, or Salesforce experience a plus
Experience with Google Analytics, and social media measurement/ listening tools a plus
Benefits
Remote-first philosophy, subject to each manager’s discretion depending on the needs of the role
Flexible vacation
Daily lunch credit when working in-office
Fully stocked snacks and beverages
401(k) employer match
Fully-paid medical premiums for employees
Generous parental leave
Active DEIB Committee with regular initiatives
Inclusion Academy seminars
Wellness and gym reimbursement
Family and pet expense reimbursement
Education and coaching reimbursement program
Option for mobile phone reimbursement or separate company phone
Equity analysis to ensure fair pay
Company
GroundTruth
GroundTruth, the leading location technology company that drives results with real-world data.
201-500 employees
H1B Sponsorship
GroundTruth has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (3)
2022 (6)
2021 (13)
2020 (9)
Funding
Current Stage
Late StageTotal Funding
$134.5MKey Investors
IVPEmergence
2018-07-24Series F· $18M
2016-11-14Series E· $42.5M
2016-10-31Secondary Market· Undisclosed
Leadership Team
Stephen McCarthy
President and Chief Executive Officer
Chris Yamaoka
Chief Financial Officer
Recent News
Mobile Marketer
2024-04-07
Business Insider
2023-09-13
2023-01-10
Company data provided by crunchbase
