Levanta · 2 days ago
Content Marketing Strategist
United States
Full-time
Remote
Senior Level
5+ years exp
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Responsibilities
Define the content marketing strategy to align with Levanta’s sales funnel, including awareness, consideration, and retention.
Set measurable KPIs for content performance (e.g., lead generation, website traffic, conversion rates, engagement).
Collaborate with cross-functional teams (Sales, Marketing, Partnerships, etc.) to identify content needs and gaps.
Own the ideation, creation, and delivery of all types of content across the funnel:
Awareness: SEO blogs, video content, podcasts, virtual events, thought leadership, infographics, research reports.
Consideration: eBooks, case studies, calculators, one-sheets, newsletters.
Enablement & Retention: Educational content (e.g., Levanta Academy), internal training materials, customer resources.
Work with external writers, designers, and agencies to scale content production without compromising quality.
Partner with internal stakeholders to gather insights:
Sales: Address common objections, build tools to shorten the sales cycle.
Marketing: Align with performance/growth and events strategies to amplify content distribution.
Partnerships: Highlight agency collaboration in case studies and tools.
Manage content needs for Levanta’s Creator Marketplace and partner marketing initiatives.
Partner with Performance/Growth Marketing to amplify content through paid channels, organic SEO, and email campaigns.
Work with Events & Community Marketing to leverage content for in-person and virtual events.
Ensure content is optimized for distribution across all owned and earned channels.
Use analytics tools to track content performance, measure against KPIs, and iterate for improvement.
Leverage data to refine messaging, formats, and distribution strategies.
Build and manage a network of freelance content writers, video editors, and graphic designers to support production.
Establish workflows, processes, and editorial guidelines to ensure efficiency and consistency.
Qualification
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Required
5+ years of experience in content marketing, ideally for a high-growth B2B SaaS company.
Proven track record of developing and executing content strategies that drive business outcomes.
Exceptional writing, editing, and storytelling skills.
Experience with SEO tools (e.g., Ahrefs, SEMRush) and analytics platforms (Google Analytics, HubSpot, etc.).
Familiarity with managing content across various formats and platforms, from blogs and video to tools and guides.
Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment.
Ability to craft a content strategy that aligns with both long-term goals (e.g., trust-building) and immediate sales outcomes.
Hands on individual contributors who can roll up their sleeves to write, edit, or produce content when needed.
Experience working across diverse teams to gather insights and deliver impactful content.
Proficiency in using analytics to measure content effectiveness and drive optimizations.
Skilled at juggling multiple deadlines and prioritizing high-impact projects.
Company
Levanta
Levanta develops an affiliate marketing software purpose-built for Amazon.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$21.35MKey Investors
Volition CapitalLongRun Capital
2024-11-19Series A· $20M
2023-11-29Seed· $1M
2022-12-16Pre Seed· $0.35M
Leadership Team
Ian Brodie
CEO & Co-Founder
Rob Schab
CMO & Co-Founder
Recent News
alleywatch.com
2024-11-26
2024-11-20
Company data provided by crunchbase
