Podium · 4 hours ago

Content Marketing StrategistNew

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Customer/Industry Expertise: build an expertise on our target customers & industries (auto, HVAC, MedSpa, Jewelry, Furniture/Mattress) to inform vertical content strategy & positioning. Conduct regular research via customer interviews, gong recordings, and more.

Content Strategy: work with channel leaders to produce a vertical content strategy that aligns to our growth and customer engagement goals.

Content development: write and edit high performing content for use across marketing channels including webinar decks, guides/ebooks, trade show speaking decks, customer case studies, white papers, podcast/video scripts, blog articles, etc.

Customer Stories: Execute on the ongoing cadence of customer stories / case studies to demonstrate Podium’s value to our prospects.

Blog Editorial Strategy: Oversee production of editorial blog strategy, producing 10-20 SEO-optimized, high quality articles monthly. Collaborate with the SEO team.

Podium product knowledge base: Work with product managers to cultivate a strong understanding of Podium’s AI platform including value drivers and differentiators. Produce and share key details to the marketing team.

Positioning: Work with go-to-market leadership to refine and improve Podium’s narrative and positioning across channels.

Team leadership: manage a small team of in-house/external writers, coaching on content creation, best practices, and data-driven decision making.

Processes & governance: establish content creation workflows (balancing for speed & quality) and content governance standards.

Qualification

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Content/Editorial StrategySEO KnowledgeExceptional Writing SkillsCustomer ResearchContent Strategy DevelopmentData-Driven Decision MakingProject ManagementFigmaWordPressAhrefsCanvaAsanaGoogle SuiteContent Leadership ExperienceExperience in Target IndustriesCross-Functional Collaboration

Required

5-7 years in content/editorial strategy, product marketing, or sales enablement

Exceptional writing, editing and storytelling abilities

Customer obsession. You know that good content requires understanding your audience and you constantly conduct research (interviews, gong calls, etc) to deepen your knowledge.

Strategic thinking and analytical mindset; data-driven approach to content creation

Demonstrated ability to develop comprehensive content strategies based on business goals and customer research.

Pace Setter: You’d be described as a 'self starter.' You move fast and continuously seek out ways to increase your impact and challenge the status quo.

Extremely organized project manager capable of juggling multiple projects simultaneously.

Strong grounding in SEO best practices and tools.

Technical Proficiency: familiarity or willingness to learn tools such as Figma, WordPress, Ahrefs, Canva, Asana, and Google Suite.

SEO knowledge and experience

Proven ability to collaborate well with cross-functional teams

Excellent communication skills