Delinian · 2 days ago

Content/Product Marketing Manager (Finance, SaaS, Fintech, Tech.)

United States

Full-time

Remote

Mid Level

$95K/yr - $115K/yr

4+ years exp

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Responsibilities

Work closely with Head of Marketing, to craft marketing messages across marketing channels and mediums; social media/emails, whitepapers, infographics, collateral and website copy.

Adapt and/or develop original, and effective marketing and advertising copy for all marketing channels, while adhering to the established brand tone.

Write additional content to meet spontaneous marketing channel needs in response to market and sales trends.

Editorial calendar and organization workflows must be developed and managed.

Channel management of digital content hubs, primarily our public websites.

Liaise with our analytics team to measure and optimize our content on a regular and ongoing basis. Measure each content initiative, track progress, and report those results to the larger marketing team.

Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.

Development of editorial governance so content is consistent with our brand voice, style and tone.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content MarketingSEO OptimizationB2B MarketingContent DevelopmentEmail MarketingWebsite CopywritingFinancial Services KnowledgeTechnology Writing

Required

University degree in writing, communication, or a related field

4-5 year’s experience with a proven portfolio of content deliverables across channels, including: email, website copy, internal resources, and marketing collateral

Impeccable command of English language, including grammar, spelling, and usage

Track record of success in a B2B marketing role

Online portfolio with recent work samples

Ability to translate complex research into external facing messaging across channels

Creativity and innovation: willing to bring new ideas to a team

Outstanding communication and presentation skills

Proven ability to influence across a complex organization with multiple stakeholders

Concern for quality, organization and accuracy

Teamwork & cooperation

Sense of urgency and fast paced

Achievement orientation

Adaptability