Ironpaper · 18 hours ago

Content Specialist

United States

Full-time

Remote

Entry Level

$60K/yr - $75K/yr

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Responsibilities

Define what content is needed to ensure business objectives are met by working with clients and internal teams to create strategic content plans.

Create buyer pain point-focused content that supports lead qualification and generation. This activity may include keyword research, writing, desk research, interviews, and more, leveraging AI when appropriate.

Collaborate with internal teams to monitor content performance, optimize content using AI tools, and identify underperforming pieces to improve.

Produce engaging content that demonstrates the clients’ expertise and articulate strategies that ensure content moves buyers through the sales pipeline.

Pitch innovative content ideas with a strategic rationale, using data-driven insights to back up your recommendations. Understand the performance of content assets and share actionable insights with clients to guide future strategies.

Keep internal teams up to date on industry trends through SME interviews, industry publications, and newsletters. Collaborate with clients to translate business strategies into content, ensuring alignment with long-term goals and industry trends.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content StrategySEOAI ToolsB2B WritingHubspot ExperienceEditing SkillsDigital Engagement

Required

Experience working in an agency or writing for industries like Technology, Energy, Manufacturing, B2B Healthcare, Aerospace, or Logistics/Supply Chain.

A portfolio showing professional work on business or technology topics.

Strong conceptual thinking to see how content fits into bigger marketing and business goals.

Comfort with technology and AI to help with research, content creation, and data-based strategies.

Excellent communication skills to explain complex topics in an understandable way.

Action-oriented and willing to find ways to improve content performance.

Must be able to work full-time remotely within the US (excluding California) from 9 am to 6 pm EST.

Critical thinking to analyze industry trends and turn them into great content ideas.

Must be a kind and driven individual who is passionate about their work.

Strong presentation, communication, writing, editing, and research skills.

Strong understanding of technology, digital, and business subjects.

Comfortable working in a remote environment and digitally engaging clients/colleagues