VSP Vision · 16 hours ago
Content Specialist
Maximize your interview chances
EyewearHealth Care
Insider Connection @VSP Vision
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Lead, manage, plan, produce, implement, and analyze internal and external communications strategies and tactics for projects, programs, products, and services to various audiences and market segments through varied channels.
Manage internal and external stakeholder and audience relations, including relationships with vendors, agencies, and other channel partners
Interpret complex issues and present them effectively; adapt style, tone, and word choice to various channels or stakeholder requests
Maintain a pipeline of potential case studies and references by forging strong relationships with project executives and consulting team members for new topics and content based on trends within the company’s competitive landscape
Build strong relationships with strategic external partners to maximize reach and influence third parties, such as analysts/ consultancies, to license their content and collaborate to produce or utilize ‘third party’ white papers & research reports
Identify cross-team impacts and communicate needs as appropriate to peers and leadership
Responsible for the enterprise content portfolio including print and digital content directed internally to employees and externally to customers and other company stakeholders
Maintain a macro view of all content related to the company’s corporate brand and Business Unit brands around the globe
Research and write content for online and offline marketing deliverables such as requests for proposals, technical documentation, customer and product brochures, customer and employee testimonials, white papers, case studies, advertising materials, presentations, video and animation scripts, email campaigns, executive speeches, and major internal company announcements
Consult with internal Line of Business Leads to understand their industry, insights, and customer needs and then provide strategic written communications to support their needs
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
Bachelor's Degree in Marketing, Communications, or equivalent experience
2+ years of experience in related communications work for a variety of mediums and customizing content to targeted audiences
Portfolio of work and completed projects
Demonstrated ability to use creative ideas to research, present and recommend community involvement proposals
Demonstrated project management, analytical and problem-solving ability
Excellent verbal communication skills with a demonstrated ability to speak in group situations with clear and concise communication
Strong writing, editing, communication, presentation, organization, and planning skills; ability to write documentation and reports that are clear, complete, and understood by both technical and non-technical audiences
Ability to organize individual responsibilities for multiple tasks, resulting in the timely and accurate completion and delivery of tasks
Proficiency with word processing, flowcharts, and spreadsheet applications
Excellent interpersonal skills to foster cooperation amongst business partners and coordinate internal as well as external resource/workload
Regularly exercise discretion and independent judgment in the performance of job duties
Ability to work with individuals from all levels of organization
Proficient in word processing and desktop publishing applications
Preferred
Experience using various marketing and sales automation and analytics platforms including Eloqua, Google Analytics, Magnolia, Asana, Salesforce, etc.
Strong lead generation and inbound content development experience
Strong understanding of content practices such as SEO, SEM, and PPC
Previous experience working in software/technology, ophthalmic lens solutions, and/or healthcare sectors
Benefits
Bonuses and commissions