Kuno Creative · 10 hours ago

Content Strategist

United States

Full-time

Remote

Mid Level

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AdvertisingBrand Marketing

Growth Opportunities

No H1B

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Responsibilities

Lead the content strategy for assigned clients by conducting persona research as needed and establishing brand guidelines, including brand messaging pillars, value proposition, and voice and tone. Write website copy that aligns with those guidelines

Assist clients with setting goals, and develop and execute campaigns to achieve them, utilizing data-driven insights to optimize performance

Collaborate with internal team members to develop editorial calendars and campaign plans that align with broader goals

Collaborate closely with the marketing strategist to meet or exceed objectives for the client while creating new opportunities for revenue growth for Kuno.

Work with clients, in-house writers, freelancers and artificial intelligence tools as needed to complete deliverables in a timely manner. Work with Kuno's digital content editor to provide clear and consistent feedback to ensure all content provides value, maintains brand guidelines and achieves stated goals

Report on key performance indicators related to content and offer recommendations for improvement.

Research and recommend new, engaging content formats for Kuno and its clients, such as assessments, calculators and interactive software demos

Identify the best strategies for promoting content to improve visibility.

Monitor conversions closely and identify opportunities for conversion optimization on clients' websites, landing pages, ads and other content

Input and optimize blogs and content assets using HubSpot or other CMS platforms

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content StrategyBrandingSEO Best PracticesDigital MarketingHubSpotG-SuiteZoomBasecampClickUpProject Management

Required

Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred.

Strong understanding of branding, content strategy principles, SEO best practices, and digital marketing trends

Excellent verbal and written communication skills, with the ability to craft strong value propositions, website copy, and content tailored to various audiences and platforms

Proven ability to collaborate effectively with cross-functional teams, fostering an environment of teamwork, innovation, and continuous improvement

Exceptional organizational skills and attention to detail

Ability to manage multiple projects in a fast-paced, deadline-driven environment

Proficiency with remote tools like G-Suite, Zoom, Basecamp and ClickUp