Locumpedia ยท 3 days ago
Content Strategist
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Health CareMarketing
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Responsibilities
Develop and execute content marketing strategies that drive website traffic and engagement
Work closely with the marketing team to prioritize content strategies and asset production for Locumpedia and its clients
Manage the website editorial calendar, ensuring that all content is published on time and aligns with our marketing goals
Create compelling website content, including brand copy, blog posts, resource guides, case studies, email marketing copy, social media content, and other marketing messaging
Collaborate with the marketing team to ensure all website content aligns with our brand and marketing goals as well as the goals of our clients
Serve as lead copywriter while also editing copy produced by other team members
Utilize artificial intelligence tools such as ChatGPT and Jasper to assist with content concepts, research, and drafting
Stay up-to-date on digital marketing best practices and implement new strategies to improve website performance
Qualification
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Required
Bachelor's degree in marketing, communications, journalism, or a related field
Relevant work experience in content marketing, digital marketing, or related fields
Strong writing and editing skills, with at least two years of experience in creating content for websites and social media platforms
Knowledge of SEO best practices and ability to optimize website content
Familiarity with WordPress and Elementor
Understanding of website analytics tools such as Google Analytics and ability to analyze data to improve website performance
Ability to develop and execute content marketing strategies that align with business goals
Excellent communication skills and ability to work collaboratively with cross-functional teams
Strong project management skills and ability to prioritize tasks to meet deadlines
Preferred
Healthcare staffing content marketing experience preferred