Achieve Test Prep · 8 hours ago

Content Writer - Remote

United States

Full-time

Remote

Entry, Mid Level

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Responsibilities

Write and develop compelling email campaigns that nurture B2C & B2B leads.

Keep track of which strategies are most effective at producing leads who are ready to have a sales conversation.

Demonstrate expertise in creating powerful CTAs that prompt audience response and drive desired actions.

Develop high-quality, engaging, and persuasive content with a strong focus on effective CTAs for websites, landing pages, email campaigns, social media posts, blog articles, and other marketing materials.

Write buyer-facing sales enablement content that our sales teams can use to engage prospects during Zoom-type meetings and win deals.

Create sales content that answers the questions and meets the challenges that our leads have at each stage of the sales cycle.

Conduct research for specific umbrella discussion topics that are relevant to adults returning to college and for We Are Working clients.

Identify compelling insights within each umbrella.

Connect the insights to relevant keywords that will drive SEO.

Establish a unique blogging style.

Incorporate SEO best practices into content creation to enhance visibility and drive organic traffic.

Determine how eBooks and Case Studies can play a role in accelerating the education of leads.

Create landing page content to drive conversion behaviors.

Develop headlines that tie to content and drive leads to click on those headlines in various social media channels.

Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos.

Collaborate with the marketing team on how best to develop, design and share the various forms of content that aligns with business goals and resonate with the target audience.

Own the creation and management of an editorial calendar.

Organize writing schedules to complete drafts of content or finished projects within deadlines.

Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement.

Use search engine optimization (SEO) strategies in writing to optimize the online visibility of our websites in search results.

Writing, editing and publishing engaging content for various social networks, including Facebook, X, Google Business and Instagram.

Optimizing social media posts (language, tone, message) based on our target audience's behaviors.

Selecting appealing images and videos to complement text.

Design and implement social media strategy to align with business goals.

Perform research on current benchmark trends and audience preferences.

Qualification

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Persuasive writingSEO optimizationContent creationEmail marketingProject managementB2C marketingB2B marketingSocial media managementGoogle DocsMicrosoft WordMicrosoft ExcelMicrosoft OutlookMicrosoft PowerPoint