Loyalty360 · 8 hours ago
Content Writer & Coordinator
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Responsibilities
Write original articles for Loyalty360’s various media platforms, helping to position Loyalty360 as the most prolific resource and expert voice for customer loyalty news.
Write well-researched long-form pieces, including magazine articles, case studies, and reports, conveying a unique voice and expert perspective.
Collaborate with Loyalty360 leadership to conduct interviews with business executives; pen articles or long-form pieces based on interview content, and develop observations about industry trends.
Proof-read and edit copy and content to ensure editorial standards.
Create written copy for marketing, event, and advertising projects as needed.
Coordinate and conduct video/podcast interviews with members/clients as needed
Work with Loyalty360 content and account management teams to ensure member content and interviews are promoted through Loyalty360’s various channels
Develop and maintain knowledge of the industry and the target audience to understand what attracts, grows, and retains readers and members.
Collaborate with Loyalty360 leadership and staff to formulate and execute a strategy for creating relevant, valuable, and timely content.
Work with Loyalty360 web development, marketing, and leadership to develop, execute and monitor SEO plan and linking strategy.
Ensure content is aligned with marketing and sales efforts. Develop a plan for aligning content with overall marketing and event plan.
Identify industry trends and develop a plan for reporting on them.
Work with colleagues to explore opportunities for new and different content.
Qualification
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Required
Bachelor’s degree required.
Writing experience in a professional setting.
Ability to create compelling stories from feature interviews.
Must be able to write and edit quickly. Ability to thrive in a fast-paced environment.
At least 3 years of professional writing experience.
Willingness to continuously learn about customer loyalty and customer experience industry.
Ability to work independently as well as part of a team. Willingness to support other job functions as needed.
Experience with managing a small team and providing direction to team members.
Cincinnati, OH (Required)
Preferred
Bachelor's (Preferred)