myGwork - LGBTQ+ Business Community · 2 days ago
Coordinator, Marketing Strategy
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Responsibilities
Support the execution of a strategic framework for Max Originals campaigns, informed by data, audience & research insights and fueled by leading digital & social trends with best-in-class execution.
Contribute to, build upon and help facilitate big ideas that breakthrough in a cluttered, competitive consumer landscape. Take bold swings with ideas grounded in strategy and insights.
Facilitate the execution of all brand partnerships, promotions and paid media programs to drive viewership and broaden the reach of the marketing campaign.
Facilitate the development of campaign decks to communicate marketing strategies, plans and integrated programs for Talent/EP's.
Support agency onboarding and day-to-day communication to manage detailed campaign workbacks, to ensure key campaign milestones are met.
Ability to juggle multiple projects with strong project management, communication and organization to meet key campaign milestones.
Deftly communicate campaign updates and keep strategy documents & materials updated to share with internal cross-functional teams including creative, PR, media, editorial, research, analytics, campaign management, growth marketing, legal, international and distribution/partner marketing.
Assist with invoicing/budget tracking across campaigns and other team initiatives
Qualification
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Required
Bachelor's Degree highly preferred, or 1-3 years of work experience, preferentially within the entertainment industry
Develops a positive culture that instills empathy and fosters diversity, equity, and inclusion
A sincere love for streaming entertainment, television, movies and storytelling, and keeps a pulse on the latest entertainment headlines and culture
Demonstrates an ability to provide successful/excellent executional support, with the ability to meet a high-bar of quality content creation
Strong knowledge retention and the ability to apply feedback, while also displaying incremental growth and the desire to improve
Strong communication (written, verbal) and collaboration skills with colleagues and clients, taking the time to communicate effectively even when under pressure
Time management and issue escalation with an understanding of how the individual's work impacts the entire team
Demonstrates flexibility & resilience in the face of change and uncertainty, with strong organizational skills, attention to detail and ability to switch between multiple projects with ease
Ability to work proactively, and effectively prioritize workload independently
High level of integrity and discretion, with the ability to work with sensitive information
Basic understanding/knowledge of creative and production process as they relate to marketing
Occasional overtime and weekend hours
Benefits
Health insurance coverage
Employee wellness program
Life and disability insurance
Retirement savings plan
Paid holidays and sick time
Vacation
Company
myGwork - LGBTQ+ Business Community
myGwork is the largest global platform for the LGBTQ+ business community.
Funding
Current Stage
Early StageTotal Funding
$4.77MKey Investors
24 HaymarketInnovate UK
2023-08-17Series Unknown· $1.66M
2023-08-17Grant· Undisclosed
2021-12-07Series A· $2.12M
Recent News
2024-04-10
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