Dandy · 5 days ago
Copywriter
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DentalHealth Care
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Responsibilities
Go-to Copywriter for performance marketing channels including:
Paid and organic social media
Short and long-form video scripts
Landing pages
Email
Direct mail
Gated content
SEO articles
Brand Voice:
Support the marketing team as the lead copywriter, providing brand voice strategy and guidance.
Content Management:
Work cross-functionally with Growth, Product and Customer marketing to develop and execute content marketing campaigns to drive customer acquisition, retention and expansion efforts.
Analyze content performance and adjust strategy accordingly.
Brief, manage and edit freelance copywriter deliverables.
Social Media Content:
Drive Dandy’s organic social media strategy and create and post content.
Public Relations & Content Partnerships:
Write press releases and partner with external publications as needed to drive awareness and champion the Dandy brand.
Qualification
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Required
4+ years of experience in content marketing and copywriting in a B2B or B2C performance marketing organization or agency setting.
Proven track record of creating compelling content and copy that drives engagement and conversion.
Exceptional writing, editing, and proofreading skills with an eye for detail.
Interpersonal with the ability to work efficiently and effectively with cross-functional teams.
Creative thinker with the ability to storytelling and generate innovative ideas.
Strong time management skills with the ability to execute multiple projects at once.
Demonstrated ability to leverage AI tools and technologies to streamline content creation and optimization processes.
General knowledge of SEO principles and best practices.
Experience with social media platforms such as Facebook, Instagram, LinkedIn and YouTube.
Preferred
Experience in a B2B or B2C high-growth start-up environment.
Experience working within video production.
Understanding of PR principles and best practices.
Benefits
Healthcare
Dental
Parental planning
Mental health benefits
A 401(k) plan
Paid time off
Company
Dandy
More than a dental lab—a complete digital solution
Funding
Current Stage
Late StageTotal Funding
unknown2020-01-01Series Unknown
2018-01-01Seed
Recent News
2023-03-05
2023-03-05
MarTech Series
2023-01-16
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