Sectigo · 4 hours ago

Copywriter

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Insider Connection @Sectigo

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Responsibilities

Develop high-quality written content, including white papers, case studies, blog posts, email campaigns, landing pages, eBooks, brochures, and more.

Work closely with Product Marketing to translate technical IT security concepts into clear, concise, and persuasive messaging tailored to specific audiences.

Collaborate with our marketing team to align content with SEO strategies and broader marketing goals, ensuring maximum visibility and impact.

Work closely with subject matter experts (SMEs) to create thought-provoking and industry-leading materials that establish the company’s authority in digital trust.

Write for various buyer personas, understanding their pain points, motivations, and decision-making processes.

Ensure all content is accurate, polished, and adheres to brand guidelines. Act as the main content reviewer for everything the marketing team produces.

Work with VP of Global Marketing to define content needs for global multi-channel quarterly programs. Share quarterly marketing stories with campaign managers to be used for both direct and indirect marketing campaigns.

Ensure sales content for all stages of the enterprise sales cycle incl. acquisition, nurture, upsell, cross-sell, and customer retention campaigns is fully aligned with corporate messaging.

Track competitive stories and come up with compelling content that always highlights our competitive advantage. Other duties as assigned and related to the nature of this role and company initiatives.

Qualification

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B2B content creationCopywritingContent marketingTechnical IT securitySEO strategyCompetitive analysisLead generationCustomer journey mappingProofreading