Blue Yonder · 10 hours ago
Corporate Vice President, Revenue Marketing
Dallas, TX
Full-time
Remote
Director/Executive
$219K/yr - $285K/yr
15+ years exp
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Responsibilities
Lead and inspire a global marketing team across key functions, including: Digital Marketing, Retail and Logistics Service Provider Marketing, Manufacturing and Network Marketing, Asia Pacific (APAC) Field Marketing, Customer Marketing
Drive collaboration across teams to ensure unified messaging, goals, and execution.
Develop and execute integrated marketing strategies that generate demand, strengthen customer engagement, and support revenue growth.
Align marketing plans with corporate objectives, regional goals, and industry trends, ensuring agility in a competitive landscape.
Design and implement metrics to measure marketing effectiveness, pipeline contribution, and ROI.
Partner closely with sales and operations teams to align on revenue targets and optimize lead conversion.
Create programs that deepen customer relationships and loyalty, showcasing Blue Yonder’s value and differentiation.
Lead initiatives to enhance customer retention, upselling, and advocacy through impactful campaigns and events.
Stay ahead of digital marketing trends, leveraging data-driven insights to optimize strategies and drive measurable results.
Employ innovative technologies, including AI, analytics, and automation, to enhance efficiency and effectiveness.
Serve as a subject matter expert for key markets, including Logistics, Government/Network, and Partner Marketing.
Collaborate with industry experts to position Blue Yonder as a thought leader in supply chain innovation.
Qualification
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Required
15+ years in marketing leadership roles, with a focus on demand generation, field marketing, digital marketing, and customer marketing.
Deep understanding of B2B marketing in supply chain, logistics, retail, or technology sectors.
Proven ability to align marketing strategies with business objectives, revenue goals, and market dynamics.
Balance data-driven decision-making with a creative approach to problem-solving and storytelling.
Comprehensive knowledge of modern digital marketing tools and techniques, including automation platforms, analytics tools, and customer engagement technologies.
Experience leading diverse, multinational teams and understanding regional market nuances, particularly in APAC.
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
Strong leadership and cross-functional collaboration skills.
Outcome-oriented with a focus on delivering measurable results.
Exceptional communication and presentation skills.
Ability to navigate complex global environments and drive alignment across teams and regions.
Preferred
MBA preferred.
Benefits
Comprehensive Medical, Dental and Vision
401K with Matching
Flexible Time Off
Corporate Fitness Program
A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
Company
Blue Yonder
Blue Yonder is a digital supply chain and omni-channel commerce fulfillment platform.
5001-10000 employees
H1B Sponsorship
Blue Yonder has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (53)
2022 (87)
2021 (112)
2020 (84)
Funding
Current Stage
Late StageTotal Funding
$575MKey Investors
Panasonic
2021-03-08Acquired
2020-05-20Secondary Market
2016-10-13Private Equity· $575M
Leadership Team
Duncan Angove
Chief Executive Officer
Yannis Skoufalos
Senior Advisor to the CEO
Recent News
2024-11-26
2024-11-20
Company data provided by crunchbase
