Apothékary™ · 4 hours ago
Creative Director
United States
Full-time
Remote
Senior Level, Lead/Staff
$100K/yr - $120K/yr
8+ years exp
Maximize your interview chancesRetail Health and Personal Care Products
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Responsibilities
Lead the long term direction and evolution of Apothékary brand by articulating and expanding on the founder's vision and positioning in the wellness space
Drive brilliance in ideas, craft and strategy across all channel touch points while ensuring creative work delivers against the brief and brand strategy
Be a guardian and champion of our brand and style guide helping on-board and coach new creative team members to ensure we consistently build brand equity and elevate our creative mastery in-house
Guide the execution for brand identity across all aspects of the brand experience including all channels and media vehicles (advertising, digital/social, packaging, Ecommerce, retail, experiential), ensuring a cohesive brand experience across every touch point for the consumer
Present concepts and creative strategies to leadership, stakeholders, and clients, articulating the rationale behind decisions
With your expertise, you will lead conceptualization and execution of digital advertising and email campaigns that span various platforms (such as Meta, Google Ads, TikTok, Email, SMS) and are fueled with optimizing ad performance through meticulous data analysis and A/B testing
Oversee and provide daily management of the creative team of designers, copywriters, and creative agencies including setting priorities, assigning resources and ensuring projects goals are achieved
Oversee and execute end-to-end photoshoot & videography production, including concept ideation, mood boards, shot lists, talent sourcing, and location scouting to ensure alignment with the brand's visual identity
Lead creative direction on-set, ensuring all photography and videography captures align with campaign objectives and storytelling goals
Collaborate with cross-functional partners across marketing, product, and digital to shape the strategy, ideation, and execution of world-class creative
Leverage consumer and cultural insights to ensure all creative work is strategy-led and positions Apothékary as a thought leader
Collaborate with designers, marketers, digital, and product teams to integrate copy seamlessly into visual and interactive experiences
Define brand architecture, messaging pillars, and key brand attributes for each launch
Continuously monitor market dynamics and competitive landscape to refine brand strategies accordingly
Develop a roadmap for product and customer touchpoints that can be used in the brand's 360 marketing efforts, from swag to holiday collections to co-branded partner products
Lead brainstorming sessions to foster creativity and collaboration with the team
Create processes that maximize speed, testing, and design iteration for the entire creative team across paid, owned, and earned efforts
Monitor the performance of creative campaigns and content initiatives, tracking key metrics such as engagement, conversion rates, and brand sentiment
Conduct A/B testing and gather user feedback to iterate and optimize creative assets for maximum impact; providing regular reports and insights to the team, highlighting successes, challenges, opportunities and plans for improvement
You will oversee the creative budget, meticulously managing resources to ensure that we achieve maximum impact while maintaining cost-effectiveness
Mentor, develop and lead junior talent, providing clear direction and constructive feedback to build a high performance team
Qualification
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Required
Bachelor's and/or Masters degree in Design, Marketing, Advertising, Communications or related field
8+ years of hands-on and proven experience in copywriting, brand strategy, and creative development, preferably within the CPG and wellness space
An outstanding portfolio demonstrating the ability to lead creative initiatives across a wide range of platforms on web, print, packaging, retail etc
Proven success of having demonstrated creativity and innovation with working knowledge of retail, DTC, and social media, emerging platforms and the evolving media landscape
The ability to present and influence to strategic, brand-focused ideas to cross functional team members and leadership
Experience supporting a high-growth branded consumer goods business with the ability to work under tight deadlines in a fast-paced environment
A leader who is hands-on by nature and has an exceptional level of timeliness and accuracy in his/her/their work.
Experience in Adobe Creative Suite, Canva, Figma
Proficient in Google Suite
Unquestionable ethics that drive leadership and behavior.
Passion for wellness community and herbal medicine and a vision on how to connect with consumers in ways that have never been done before
Preferred
Combination of in-house and agency experience
Experience in beauty and/or wellness industry
Speaks Japanese
Benefits
Comprehensive health, dental and vision plans
Monthly paid Mental Health Days in addition to PTO
Ability to earn equity options
Monthly Apothékary product stipend
Company
Apothékary™
Apothékary started with our founder, Shizu Okusa, and her family’s traditional Japanese approach to healing — using nature as medicine instead of over-the-counter fixes.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Shizu Okusa
Founder & CEO
Recent News
NextLevel Management
2023-09-08
Company data provided by crunchbase
