Burlington Stores, Inc. · 2 days ago

Creative Director

Burlington, NJ

Full-time

Hybrid

Director

$135K/yr - $175K/yr

5+ years exp

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ApparelE-Commerce

Hiring Manager

Kim Good

Insider Connection @Burlington Stores, Inc.

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Responsibilities

Define and refine Burlington’s brand visual identity, ensuring consistency across all creative elements.

Develop and communicate the brand's unique aesthetic and design language.

Collaborate with marketing and business teams to align creative strategies with overall business objectives.

Stay abreast of industry trends and consumer insights to inform creative decisions.

Provide creative direction for visual elements, including photography, graphics, and multimedia content.

Ensure that all creative assets align with the brand's guidelines and objectives.

Pioneer digital innovation for paid media including campaigns for social and digital TV.

Experience developing breakthrough TV spots including ideation, photography, and overseeing editing with external partners.

Lead evolution of photography and video strategy using in-house studio.

Lead brainstorming sessions and creative workshops to generate innovative ideas for campaigns, promotions, and overall brand experiences.

Develop compelling and on-brand concepts that resonate with target and new audiences.

Work closely with marketing and merchandising teams to ensure creative assets support key business initiatives.

Collaborate with other departments to integrate creative elements into various channels, including online and offline platforms.

Lead and inspire a creative team, including graphic designers, photographers and videographers, and other creative professionals.

Foster a collaborative and innovative work environment. Listen to learn and convey clear messaging to team and stakeholders.

Qualification

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Retail experienceMulti-channel paid mediaBrand development-store marketingMarketing approachesCreative software proficiencyWeb developmentLeadershipCreativityInnovative thinkingOpenness to learningInspiringTeamwork