92 applicants

Company

Guideline · 2 hours ago

Creative Director

United States

Full-time

Remote

Senior Level, Lead/Staff

$180K/yr - $239K/yr

10+ years exp

Maximize your interview chances

FinanceFinancial Services

Insider Connection @Guideline

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Define, drive, and execute a creative direction that reflects our evolving identity and aligns with company goals.

Partner with cross-functional teams to turn our product story into an influential and compelling presence.

Lead our brand refresh initiatives to create a distinctive and recognizable brand identity that matches our size, scale, and impact.

Establish brand guidelines and ensure consistency across all mediums and channels.

Mentor, grow, and empower a talented team of designers, fostering a collaborative culture of creativity.

Partner with product and UX teams to create an optimal, unified experience across all customer-facing platforms, ensuring our visual and creative elements contribute to a seamless user journey — from marketing and sales touchpoints to in-app experiences.

Build and drive a well-oiled production machine — from concept development, to copy, to final design asset delivery.

Continually iterate to establish a culture of fruitful collaboration and ultimately — impactful work.

In a highly regulated space, you’ll build a productive relationship with our L&C team, partnering closely with them to push for impact while keeping our creative content compliant.

Inspire design thinking and approaches across cross-functional partners to elevate the creative output on the team.

Stay informed on industry trends, emerging technologies, and competitor creative strategies to keep our brand fresh, relevant, and ahead of the curve.

Communicate effectively with leadership and other departments to align creative efforts with broader company goals and KPIs.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Brand developmentFigmaMarketing mediaCampaign executionTrend trackingPlayer-coach leadership

Required

10+ years experience' in a creative role, with at least 5 years experience' in a leadership position, ideally within fintech, SaaS, or related tech industry.

Comfort in different marketing and platform media — web, mobile, paid social, email, direct mail, motion design, out-of-home, and more.

Proven track record of developing and executing successful campaigns across digital and traditional channels — showing ability to turn vision into brand storytelling.

Strong portfolio showcasing creative direction, high-level craft, and compelling brand narratives.

Ability to lead as a player-coach: directing work but also flexing to take on individual deliverables when needed.

Expertise with standard creative tool suites, especially Figma.

Benefits

Flexible time off in addition to company holidays — We observe the NYSE Holiday Calendar

401(k) with matching contributions — We use our own platform and match 100% of the first 3% contributed, and 50% of the next 2% (for a max employer contribution of 4%)

100% employer-paid healthcare, vision, and dental insurance for employees and 70% coverage for dependents

Opt-out credit if all three plans are waived

Health Savings Account and Flexible Spending Accounts

Disability and life insurance options

Mental health benefits, including therapy and coaching through Modern Health, for employees and their dependents

Paid parental leave for birthing and non-birthing parents

Sabbatical after 5 years of employment

Annual learning and development stipend — We reimburse approved professional development expenses, up to $750 per employee per year.