Leapfrog Online · 2 days ago

Creative Director

Chicago, IL

Contract

Onsite

Director

10+ years exp

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Responsibilities

Collaboratively translate Marketing plans and drive strategic thought leadership to create innovative, inspiring, and flexible digital creative visions.

Mentor, manage, and motivate internal and external creative resources.

Develop and manage a scalable creative function serving all business units, capable of flexing resources to accommodate changes in the size and scope of business needs.

Ensure consistent and transparent communication around the flow of projects and approvals; coordinate with various teams for highly integrated execution.

Manage the delivery of compelling direct marketing concepts and intuitive navigation for client sites, digital marketing strategies, and online advertising initiatives.

Develop solid user experience guidelines and defined interaction design criteria.

Develop, deliver, and evangelize a culture of testing based on sound principles of direct marketing and data-driven analytics.

Manage career development of direct reports and the reporting chain as a whole.

Establish, negotiate, and build relationships with vendors and contractors needed to meet the Creative staff augmentation and outsourcing needs of the company.

Qualification

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Creative LeadershipBusiness DevelopmentConceptual SellingCopywritingColor TheoryTypographyInteraction DesignPhotographyIllustrationMobile MarketingSocial MarketingEmail MarketingProject ManagementConcept DevelopmentProblem-SolvingCollaborationIntegrityTrust Building

Required

Four-year degree

10+ years of experience, preferably at a Creative, Direct Marketing or User Experience agency

Solid experience leading creative for direct marketing for digital experiences including websites and landing pages

Experience of the business development cycle, client presentations and selling conceptual creative internally and externally

Understanding of the role of copywriting, color, typography, interaction design, photographic and illustrative treatments, and their application in the execution of direct marketing

Experience with mobile, social and email marketing

Strong project management skills and keen understanding of concept-to-execution development process

Ability to operate with candor and integrity, collaborate and build trust