BabyCenter · 1 day ago
Creative Operations Manager, Patient Recruitment
United States
Full-time
Remote
Mid Level
$80K/yr - $100K/yr
3+ years exp
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Responsibilities
Lead all aspects of creative development including drafting creative briefs, uncovering patient insights, copywriting, managing copywriters and photos editors, evaluating creative
Responsible for managing localization and translation for ex-US campaigns
Shepherd creative through multiple rounds of internal and external review. Responsible for ensuring compliance with all sponsor and regulatory requirements.
Execute the creative strategy for every recruitment campaign – select creative for launch based on data and insights, optimize based on in-market performance
Responsible for analyzing creative performance and summarizing insights and recommendations for client reports
Partner with internal stakeholders and clients to recommend and test new creative approaches
Partner with the Research & Insights team to execute quantitative and qualitative research to uncover valuable insights to support our go-to-market strategy
Determine how best to resource creative development with internal and external resources and align recommendation with key stakeholders
Manage freelance and vendor resources including contracting, invoicing and billing.
Develop and execute annual trade marketing strategy to increase our awareness in the industry and convey our unique value proposition
Shape and evaluate new business opportunities in the creative development space – e.g. extend our services to include social media and paid search
Demonstrate passion and flexibility to contribute to the Business Development team’s responsibilities in multiple capacities as work streams evolve
Qualification
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Required
Bachelor’s degree
3-5 years experience in consumer marketing, digital marketing and/or brand management
Must have experience developing creative/ communications strategy weighing multiple factors (e.g. consumer insights, compliance requirements, clarity, etc.) and evaluating creative pre and post launch through data and analytics
Must be detail-oriented and deadline-driven with proven experience managing multiple projects at the same time
Experience executing digital media campaigns, evaluating performance and optimizing based on performance data
Experience working in the healthcare industry; bonus to have experience in patient recruitment for clinical trials
Experience utilizing a results-oriented and data-driven approach to meet goals
Strong business acumen and communication skills (written and verbal)
Analytical and data-driven; ability to distill data from many inputs to key points and make recommendations
Ability to collaborate in a cross-functional environment, and gain alignment with key stakeholders
Self-starter who can manage multiple priorities effectively and work efficiently in a fast-paced environment
Strong organizational and prioritization skills
Ability to think big-picture and also pay close attention to detail
High level of proficiency with Microsoft Excel, Word, and PowerPoint
Preferred
Experience copywriting in general and specifically in a regulated field like the health space
Experience localizing and translating creative for ex-US markets
Company
BabyCenter
BabyCenter, a subsidiary of Johnson & Johnson, is a website providing conception, pregnancy, birth, and early childhood related information.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$10M2019-08-27Acquired· by Everyday Health Group
2002-01-02Series A· $10M
1999-11-01Series Unknown· Undisclosed
Leadership Team
L
Linda J. Murray
Senior Vice President, Consumer Experience
Recent News
2024-04-07
Company data provided by crunchbase
