Goodwill Industries International · 6 hours ago

Customer and Marketing Insights Analyst

USA

Full-time

Remote

Entry Level

$65K/yr - $80K/yr

1+ years exp

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Responsibilities

Support the development and implementation of data-driven marketing strategies in coordination with Brand and Marketing & Communications team goals.

Leverage data analytics to measure the impact and success of marketing campaigns, improve customer engagement, and drive business growth. Work with manager to translate data into actionable insights that help guide strategy, product development, and marketing efforts.

Monitor, visualize, and report on consumer sentiment and brand preference in alignment with GII’s strategic goals and clearly communicate the position of the Goodwill brand nationally and within individual Goodwill territories. Analyze differences in consumer sentiment and brand preference between geographies to assist in elevating underperforming markets.

Review external data extracts for errors, inconsistencies, and other anomalies to ensure the data presented in Gateway is correct, accurate, and timely.

Review sentiment and brand preference data with members to foster an understanding of both Gateway dashboards and underlying marketing insights.

Utilize external data sources and analytics tools to report on territory demographics, customer demographics and customer health metrics such as retention, churn, etc.

Complete analytics involved in consumer research studies in collaboration with GII and member stakeholders.

Support GII Marcom research project design and execution with a focus on actionable insights.

Coordinate with Performance Analyst to devise a strategy for collection and calculation of marketing and brand related KPIs, and report KPIs regularly.

Stay informed about market trends, competitive activities, and shifts in consumer behaviors.

Perform other duties as needed to ensure the success of GII and Goodwill members.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Data analyticsData visualizationMarketing researchSQLTableauPowerBIPythonRData cleansingData miningWeb researchMicrosoft ExcelMicrosoft PowerPointMicrosoft Word

Required

Bachelor’s Degree in Math, Data Analytics, or related field.

One to three years’ experience in data, marketing, communications or some combination thereof.

Strong analytical skills such as data collection, data cleansing, data mining and data visualization.

Proficiency in web research, Word, PowerPoint, Excel, Outlook required.

Excellent organizational skills: planning, ability to prioritize projects, manage multiple tasks simultaneously, set and meet deadlines, and adhere to schedules.

Superior interpersonal and customer service skills.

Ability to relay data and insights to Goodwill members and GII stakeholders in a clear and concise manner that compels action.

Brings unique perspective to challenge thinking and drive action and willingness to learn and dig below surface-level for actionable discoveries.

Able to translate and communicate data and insights within context of uncertain or emerging trends and has ability to knit disparate pieces of data together to form a compelling narrative that connects insights to business strategies & outcomes.

Strong problem-solving skills and ability to move between strategic thinking and tactical execution.