Highspot · 9 hours ago

Customer and Partner Marketing Manager- Remote

United States

Full-time

Remote

Mid, Senior Level

$90K/yr - $134K/yr

5+ years exp

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Responsibilities

Develop and execute joint marketing campaigns

Create and execute global customer marketing campaigns aimed at expanding product adoption, deepening engagement, and driving upsell opportunities within the existing customer base

Cultivate and maintain strong working relationships with key internal stakeholders

Work with the sales team to identify and qualify leads generated through customer and partner marketing activities, ensuring a seamless handoff and consistent follow-up

Collaborate on the development of compelling marketing content with Community Marketing, Corporate Marketing Team and Product Marketing, including email templates, landing pages, social media posts, and promotional materials that align with partner and customer needs

Monitor key performance indicators (KPIs) for all partner marketing activities related to events

Keep abreast of industry trends, best practices, and competitive landscape in partner marketing and the tech industry

Qualification

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Customer MarketingPartner MarketingSalesforceMarketoIntegrated MarketingAccount-Based MarketingDigital Marketing PlatformsMarketing AcumenCross-Functional CollaborationContent CreationRelationship Building

Required

5+ years of experience in customer marketing, with a focus on driving demand with customers.

Experience with partner marketing and working with major tech partners (like Salesforce, Microsoft, or AWS) is a strong plus.

Proven expertise in executing comprehensive marketing campaigns across multiple channels (paid, email, in-app messages, etc.) and leveraging customer lifecycle marketing to engage and nurture customers at critical touchpoints, driving product adoption, retention, and growth.

Extensive Salesforce and Marketo experience is a must.

Proficiency in creating messaging and campaigns that resonate with specific customer pain points and objectives.

Expertise in ABM strategies to develop highly targeted campaigns tailored to specific customer segments or individual accounts.

Ability to align marketing efforts closely with sales and customer success teams for tailored approaches to expansion.

Familiarity with digital marketing platforms (such as LinkedIn, Google Ads, and ABM Display) to execute multi-channel campaigns that increase engagement, encourage product adoption, and drive upsell opportunities within existing accounts.

Strong relationship-building skills to work closely with Customer Success, Product, Sales, Partner, and Support teams.

Experience in orchestrating cross-functional campaigns that leverage insights from these departments to create impactful marketing initiatives.

Strong understanding of marketing principles, strategies, and tactics, including digital marketing, content marketing, and event marketing.

Proficiency in analyzing marketing data and using insights to optimize campaigns and measure ROI.

Familiarity with customer health scores, usage metrics, and engagement analytics to proactively identify at-risk or expansion-ready accounts.