Hexagon Manufacturing Intelligence ยท 4 hours ago
Customer Campaign Manager
Burlington, MA
Full-time
Remote
Mid, Senior Level
5+ years exp
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Responsibilities
Develop and execute customer marketing strategy to support customer account executive sales initiatives and our customer success teams to hit pipeline creation and revenue goals.
Partner with the product marketing and content teams to create customer marketing content aligned to our value-based message, including case studies, speaking engagements, reference programs, press opportunities, and co-marketing opportunities
Partner with ABM manager to execute customer 1: Few ABM and account expansion and in-person programs such as customer advisory boards.
Measure and report on the success of customer campaign performance, including tracking of customer reference ability status and marketing created pipeline.
Build our customer reference program, from strategy to processes to systems, in partnership with Customer Success, Marketing, Sales, and executive leadership.
Collaborate with marketing, sales, customer success and product team members to design and implement enterprise grade end-to-end campaigns that meet KPls, by creating a compelling and seamless journey using digital, programmatic, and non-digital tactics at each stage.
Develop, manage, and deliver annual customer marketing calendar globally focused on our enterprise SaaS based quality solution using value-based messaging and themes.
Partner with Marketing Ops to implement and execute programmatic customer
Qualification
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Required
Bachelor's degree in relevant field.
5+ years of leading an enterprise B2B SaaS customer marketing efforts
Prior experience in developing and executing customer advocacy programs (we will ask for sample work later in the process!)
Demonstrated ability to lead customer-centric campaigns
Prior experience in creating and running Customer Advisory Boards
Proven record of meeting and exceeding monthly, quarterly and annual pipeline goals.
Experience with implementing value-based messaging for all go to market functions.
Dynamic global leader with a history of building strong outcome-driven teams focused on customer pipeline generation.
Proven success communicating effectively with the team, cross functional partners, prospects, and customers.
Ability to use data to drive and implement growth marketing strategies and tactics to drive profitable growth.
Experience with creating, tracking, and improving KPIs and metrics.
Extensive experience with customer marketing: including marketing automation technologies, the marketing funnel, lead flow, pipeline creation and marketing metrics.
Strong communication, analytical and collaboration skills including presentation, writing and messaging skills.
Preference for fast-paced metrics driven environment.
Understanding of demand generation, growth marketing, and account-based marketing strategies
Experience with marketing automation, ABM, and CRM platforms.
Preferred
MBA preferred.
Benefits
Exceptional Medical, Dental, Vision insurances
Health Savings Accounts with employer contribution (HSA)
Flexible Spending Accounts (FSA)
401k Plan with generous employer match
Generous Paid Time Off (PTO)
Employee Assistance Program
Paid Parental Leave
Tuition Reimbursement
Company
Hexagon Manufacturing Intelligence
Hexagon Manufacturing Intelligence helps industrial manufacturers develop the disruptive technologies. It is a sub-organization of Hexagon.
5001-10000 employees
H1B Sponsorship
Hexagon Manufacturing Intelligence has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (11)
2022 (31)
2021 (2)
Funding
Current Stage
Late StageLeadership Team
Paul Rogers
President and CEO, North, South and Central America
John Janevic
Chief Operating Officer
Recent News
2024-10-25
Company data provided by crunchbase
