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Company

Zensar Technologies · 16 hours ago

Customer Journey Analytics

New York, United States

Full-time

Onsite

Senior Level

7+ years exp

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ConsultingIT Management

H1B Sponsor Likely

Hiring Manager

Anil Narayanapurapu

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Responsibilities

• Configure and support knowledge of Adobe Analytics for accurate data collection and reporting.

• Build and manage dashboards, custom reports, and data visualizations tailored to business needs.

• Analyze website and digital campaign performance, providing actionable insights to improve KPIs.

• Share ideas to Design and analyze customer journeys, identifying pain points and opportunities for optimization.

• Develop and implement use cases for personalization and improved customer experience.

• Integrate data across Customer Journey Analytics (CJA), and other tools.

• Leverage AEP connections to enrich customer profiles and enable real-time journey analysis.

• Basic understanding of Data query will be helpful as the SMEs might require running some data validations on BQ / SQL as well

• Measure the effectiveness and performance of segments, journeys, offers, and campaigns in CJA.

• Work closely with Business Marketing and IT Marketing to align analytics with business goals.

• Translate complex analytics data into clear, actionable recommendations for stakeholders.

• Conduct deep-dive analysis to identify trends, patterns, and opportunities for growth.

• Monitor and optimize the effectiveness of customer journeys and touchpoints.

• Manage tagging, tracking, and data layer requirements for Adobe Analytics and connected platforms.

• Troubleshoot and resolve issues related to data accuracy, tracking, and integration.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Adobe AnalyticsCustomer Journey AnalyticsAdobe Experience PlatformData VisualizationPower BISQLData AnalysisStakeholder Collaboration

Required

7+ yrs experience in Adobe Analytics

Expertise in reporting, analytics, visualization, and customer journey mapping

Ability to derive actionable insights and build data-driven strategies

Knowledge of Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP) connections

Configure and support knowledge of Adobe Analytics for accurate data collection and reporting

Build and manage dashboards, custom reports, and data visualizations tailored to business needs

Analyze website and digital campaign performance, providing actionable insights to improve KPIs

Design and analyze customer journeys, identifying pain points and opportunities for optimization

Develop and implement use cases for personalization and improved customer experience

Integrate data across Customer Journey Analytics (CJA) and other tools

Leverage AEP connections to enrich customer profiles and enable real-time journey analysis

Basic understanding of Data query for running data validations on BQ / SQL

Measure the effectiveness and performance of segments, journeys, offers, and campaigns in CJA

Work closely with Business Marketing and IT Marketing to align analytics with business goals

Translate complex analytics data into clear, actionable recommendations for stakeholders

Conduct deep-dive analysis to identify trends, patterns, and opportunities for growth

Monitor and optimize the effectiveness of customer journeys and touchpoints

Manage tagging, tracking, and data layer requirements for Adobe Analytics and connected platforms

Troubleshoot and resolve issues related to data accuracy, tracking, and integration

Knowledge of Customer Journey Analytics (CJA) and its integration with AEP

Proficiency in data visualization tools like Power BI

Strong understanding of web analytics, customer journeys, and experience optimization

Ability to communicate insights effectively to technical and non-technical audiences

Company

Zensar Technologies

Glassdoor

4.0

Zensar Technologies is a software company that provides information technology and business process outsourcing services.

Founded in 1991

Pune, Maharashtra, IND

5001-10000 employees

http://www.zensar.com

H1B Sponsorship

Zensar Technologies has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (96)

2022 (204)

2021 (140)

2020 (128)