Newfold Digital · 5 days ago
Customer Lifecycle Marketing Manager
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Domain RegistrarInformation Technology
Insider Connection @Newfold Digital
Responsibilities
Develop comprehensive integrated channel marketing journeys across email (marketing and automated), blogs, storefront, and customer portals such as account manager.
Create customer engagement paths for all segments of assigned brands including dormant and opted-out customers.
Develop communication strategies and offers that are clear, concise, and relevant to the customer segments being addressed using data to inform these strategies.
Establish benchmarks and performance KPIs.
Establish tagging/analytics strategy and work with marketing operations to ensure proper capability to track performance is in place.
Report out on testing results (successes and failures).
Qualification
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Required
Proven experience as a Customer Lifecycle or Product Marketing Manager, Marketing Manager, Brand Manager, or similar role
5-7 years’ experience in a customer lifecycle marketing role
Experience in developing strong CLM strategies for products across channels based on data segmentation
Familiar with product marketing tactics (e.g., integrated marketing campaigns)
Working knowledge of web analytics tools (eg: Google Analytics, adobe analytics)
Excellent communication skills
Analytical mind and strong quantitative skills
BS/BA in Marketing, Communications, or similar discipline (MBA a plus)
Benefits
Health Insurance
HSA
Medical
Dental
Vision
Matching 401K
Life/AD&D/STD/LTD
Tuition Reimbursement
Pet Insurance
Generous vacation policy
Company
Newfold Digital
Newfold Digital is a leading web presence solutions provider serving millions of businesses globally.
H1B Sponsorship
Newfold Digital has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (10)
2022 (19)
2021 (11)
Funding
Current Stage
Late StageTotal Funding
unknown2021-01-01Series Unknown· Undisclosed
Recent News
Globe Newswire
2024-05-23
2024-05-21
Company data provided by crunchbase