200+ applicants

Company

Original Job Post

Keysight Technologies · 1 week ago

Customer Marketing Data Analyst

Austin, TX

Full-time

Remote

Senior Level

8+ years exp

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Hiring Manager

Maria O.

Insider Connection @Keysight Technologies

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Analyze customer data and drive to understand the right intent by accounts, provide guidance to campaigns on audience gaps the team needs to fill

Build, lead, and maintain the customer analytics practice, supporting the business with actionable insights by building and maintaining customer data models, testing, segmentation, and targeting methodologies

Analyze our customer data and drive to understand exact user requirements, build out non-overlapping customer segments and identify gaps that need to be filled

Champion and improve current processes and analyses to drive improved targeting and segmentation, along with data-driven product recommendations

Act as an advocate for the customer by placing them at the forefront of all design and decision-making processes

Partner with the IT and data architecture teams as subject matter experts and ambassadors in the customer data structure, tools, processes, key metrics, and analytic methodologies

Challenge the status quo and consistently identify areas for improvement, diagnose and resolve issues

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Customer intelligence analysisData setsMarketing metricsKPIsClick ratesSender scoreSender reputationMarketing automation toolsEloquaHubspotSalesforce marketing cloudBusiness intelligence toolsDomoProject management skillsProcess executionMarketing conceptsEnglish proficiencyProblem-solvingHard-workingTeam player interpersonal skillsProven leadershipExtremely well-organizedAnalytical work under pressureQuick learnerCurious learner communication skills

Required

BS/BA degree in marketing, engineering, statistics, or computer science

8+ years of practical experience, with 3 years of relevant experience in high tech B2B marketing/analysis

3-5 years of experience in a customer intelligence analyst role, demonstrating technical and analytical skills to decipher insights and present them to business partners.

Proficient in working with large data sets and deep knowledge of marketing & email marketing metrics, KPIs, and concepts such as Click Rates, Sender Score, Deliverability, and Sender Reputation

Working knowledge of Marketing Automation tools such as Eloqua, HubSpot, and Salesforce Marketing Cloud; strong business intelligence tools capability in DOMO a plus

Proven leadership and project management skills for executing processes, complex projects, and tactics

Team player with strong interpersonal skills and the ability to work independently and prioritize tasks based on importance and urgency to meet deadlines

Extremely well-organized and analytical with the ability to work well under pressure, quick and curious learner

Excellent English speaking, writing, communication, and presentation skills

Company

Keysight Technologies

Glassdoor

4.0

Keysight Technologies is an electronic measurement company.

Founded in 1939

Santa Rosa, California, USA

10,001+ employees

https://www.keysight.com

H1B Sponsorship

Keysight Technologies has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (103)

2022 (114)

2021 (89)

2020 (110)