Ignite Reading · 16 hours ago
Customer Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $100K/yr
5+ years exp
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Responsibilities
Develop strategy for Ignite Reading’s customer marketing that deepens customers’ understanding of our work, drives engagement, increases customer NPS, and develops advocates.
Identify the key performance indicators for measuring customer marketing success, analyze data to identify trends, and recommend strategies for improving retention.
Conceptualize and execute tests to determine the right mix of customer marketing strategies.
Operate as both a leader and individual contributor: write customer digital communications such as email and newsletters, oversee the development of customer support materials, and manage all customer marketing tactics.
Collaborate with sales, customer success, and academics teams to identify and address customer pain points.
Qualification
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Required
A minimum of 5 years of experience in customer marketing, lifecycle marketing, or related roles in K-12 education
Proven track record in developing and managing customer advocacy and engagement programs
Excellent written and verbal communication skills
Proficiency with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms. Ignite Reading uses HubSpot
Strong analytical skills with the ability to interpret data and generate actionable insights
Passion for building strong customer relationships and fostering brand loyalty
Preferred
Candidates who have lived experience related to social justice, diversity, equity, and inclusion
Benefits
Employee Stock Options
Medical, Dental, and Vision (80% employee coverage, 70% dependent coverage)
401K + matching
Short-term disability (100% employer paid)
Technology Stipend
Unlimited PTO + 12 paid holidays
Professional Development Stipend
Wellness Reimbursement
Internet Stipend
12 Weeks of Parental Leave
Yearly Staff Retreat
Voluntary Life Insurance
Company
Ignite Reading
Only 33% of U.S.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$46.75MKey Investors
AccelerateRethink Education
2024-10-15Series Unknown· $36.75M
2023-05-25Grant
2023-02-01Series A· $10M
Leadership Team
Scott Golubock
Vice President of Engineering
Recent News
2024-06-04
Company data provided by crunchbase
