31 applicants

Overview

Company

Original Job Post

WalkMe™ · 2 days ago

Customer Marketing Program Manager

San Francisco, CA

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $150K/yr

5+ years exp

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Work & Life Balance

Insider Connection @WalkMe™

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Develop and execute lifecycle marketing strategies to achieve adoption, retention & growth goals.

Develop a strong understanding of the Customer Journey and plan initiatives to enhance it, focusing on scale and digital.

Create and implement digital-first engagement methods like playbooks, emails, surveys, and in-app messaging, iterating based on user feedback.

Monitor and analyze campaign performance to optimize results and ROI.

Manage customer segmentation and targeting strategies to enhance the customer journey.

Collaborate with cross-functional teams to execute integrated marketing campaigns.

Understand customer behavior, preferences, and needs to inform strategy.

Establish a testing and experimentation framework to enhance campaign performance and customer experience.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lifecycle marketingCustomer behaviorSegmentationMarketing automationHubSpotMarketoPardot/B testingHTMLCSSEmail designCommunicationCollaborationAnalyticalProblem-solving

Required

Bachelor's degree in marketing, business, customer success or related field.

5+ years of experience in lifecycle marketing or related field.

Strong understanding of customer behavior and segmentation.

Experience with marketing automation tools, such as HubSpot, Marketo, or Pardot.

Excellent communication and collaboration skills.

Strong analytical skills and ability to use data to inform decisions.

Experience with A/B testing and experimentation.

Experience with HTML and CSS for email design.

Benefits

Comprehensive Health Care Coverage for our Employees and Families

401(k) program with company matching (up to $5,000)

Vacation policy to encourage a healthy work-life balance

Company

WalkMe™

Glassdoor

3.9

WalkMe pioneered the Digital Adoption Platform (DAP) to simplify user experiences by combining insights, engagement, guidance and automation capabilities.

Founded in 2011

San Francisco, California, USA

1,001-5,000 employees