37 applicants

Company

Rush Street Gaming, LLC · 1 day ago

Data Base Marketing - Vice President

Chicago, IL

Full-time

Remote

Director/Executive

7+ years exp

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Responsibilities

Develop and implement database marketing strategies focused on scalability and efficiency.

Align fragmented processes across properties to create unified strategies and eliminate redundancies.

Advance enterprise efforts by fostering shared insights, strategies, and best practices across all properties.

Streamline production processes to ensure direct mail and email drop deadlines are consistently met, leveraging unified timelines and expectations.

Reduce risks of errors through a layered team structure, aligned processes, and comprehensive training programs.

Oversee the creation of groups, incentives, and complimentaries within the casino management system, ensuring consistency and efficiency.

Implement testing protocols and knowledge-sharing practices to enhance campaign effectiveness and scalability.

Monitor and evaluate campaign performance, developing reports that identify opportunities to refine strategies and optimize resource allocation.

Revise data-pull processes and reporting workflows to improve efficiency and mitigate risks of data inconsistencies.

Provide actionable insights to property-level teams, focusing on enterprise-wide growth opportunities.

Develop practices to minimize the impact of staff turnover in a high-impact department and shorten recovery times.

Strengthen hiring efforts and bench development to ensure scalability and sustained departmental performance.

Maintain vendor relationships to optimize utilization and achieve cost-effective scaling of services.

Lead regional database marketing managers, ensuring alignment with corporate strategies and fostering collaboration across properties.

Drive consistency in advertising deliverables, including direct mail and email campaigns, through centralized oversight and shared workflows.

Partner with analytics, IT, and operational teams to maintain system functionality and data integrity.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Database marketing strategiesDigital marketing toolsCustomer relationship management (CRM)Project managementData analyticsCustomer journey mappingCustomer segmentationReinvestment strategiesLoyalty programsSQLRegulatory requirementsMarketing modelsCasinoGaming industryCollaboration skills

Required

Bachelor’s degree in marketing, business, or a related field

7+ years of marketing experience

Proven track record of successfully managing and executing marketing strategies across online and physical platforms

Proven ability to streamline workflows, mitigate risks, and scale marketing operations effectively

Strong knowledge of digital marketing tools, customer journey mapping, and data analytics

Experience with customer relationship management (CRM) systems and loyalty programs

Excellent leadership, communication, and project management skills

Ability to collaborate effectively with cross-functional teams and external partners

Strong project management skills, with a focus on aligning timelines and ensuring deliverables are met

Proficiency in SQL, data analysis, and reporting tools, emphasizing efficiency and accuracy

Deep knowledge of customer segmentation, reinvestment strategies, and loyalty programs

Excellent communication and leadership skills, with the ability to foster collaboration across diverse teams

In-depth understanding of regulatory requirements for online and offline gambling marketing

Creative problem-solving skills and a passion for delivering an exceptional customer experience

Experience being a hands-on strategic thinker and problem solver

Experience and ability to create Marketing models and create as well as evaluate successful reinvestment analytics

Preferred

Master’s degree in marketing, business, or a related field

Experience within the casino or gaming industry

Knowledge of the casino or gaming industry

Company

Rush Street Gaming, LLC

Rush Street Gaming was formed in the mid-1990s and is named after the iconic Chicago north-south roadway, Rush Street, which borders the company headquarters.

Founded in 2009

Chicago, Illinois, USA

5001-10000 employees