Gainor Staffing ยท 2 days ago
Data Operations & Reporting Lead
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Responsibilities
Collect performance data from various advertising channels including Facebook, Google, TikTok, etc.
Use Google Sheets for low-latency, Intraday reporting. Monitor performance metrics and set up Slack channels for hourly updates and alerts.
Request tracking links from advertisers and send Everflow postback URL template.
Educate on postbacks and their components through video resources.
Set up backs and offers and create tracking links in Everflow using advertiser-provided links.
Add Everflow tracking links to Contentful tracking links.
Send Everflow test tracking links to advertisers and ensure down-funnel event postbacks are tested.
Confirm that the advertiser tests fire conversion and all event postbacks correctly.
Request Facebook and Google Pixel access from advertisers and provide instructions for sharing access.
Set up, monitor and optimize Google Analytics 4 properties, events, and linking to platforms.
Create custom reports tailored to different verticals and advertiser requirements.
Ensure all reports are QA'ed by the reporting team twice per week.
Automate reporting processes to enhance efficiency and accuracy.
Regularly update stakeholders on performance metrics and optimization actions.
Use ClickUp to manage reporting tasks and track progress.
Collaborate with media buyers, the creative team, and external partners to ensure data accuracy and optimal performance.
QA all reports and data entries regularly to maintain data integrity. Address any API failures promptly to ensure accurate data reporting.
Qualification
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Required
3-6 years of media analytics experience with experience measuring & reporting on the performance of Google, Facebook, TikTok, and SEO campaigns
Advanced expertise in Tableau & Google Analytics 4 is required
Advanced expertise in digital tag management & implementation. Experience using Everflow and Contentful, strongly preferred
Passionate about digital marketing and deeply committed to continuous improvement
Company
Gainor Staffing
Gainor Staffing is a women owned firm that recruits for clients businesses and candidates careers in creative, administrative, and HR.