Gametime · 19 hours ago
Data Scientist - Attribution
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Responsibilities
Develop and implement a comprehensive multi-touch attribution framework that tracks the customer journey across all marketing channels and touchpoints.
Leverage SKAdNetwork (SKAN 4) and other mobile measurement instruments to track and report on mobile installs and interactions.
Build methods to stitch together user identifiers across platforms using email, IP addresses, device identifiers, and other available data to create a unified view of the customer journey.
Manage marketing tags, UTM parameters, and tracking systems, ensuring accurate data collection for attribution models.
Collaborate closely with Product Analytics and the Marketing Enablement team to optimize tracking infrastructure.
Leverage attribution in order to inform marketing timing and optimization across platforms and channels.
Provide detailed reporting on attribution, touchpoints, and campaign performance, with a focus on understanding the effectiveness of different channels and marketing strategies.
Stay up-to-date on industry best practices and emerging technologies, especially in mobile measurement and attribution (e.g., SKAN, GA4, privacy frameworks).
Qualification
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Required
Bachelor’s degree in Data Science, Mathematics, Statistics, Computer Science, or related field.
4+ years of experience working with attribution models, identity stitching, and mobile measurement in a data-driven marketplace environment.
Broad understanding of various online and offline marketing channels (e.g., email, social, paid search, tv) and their impact on the customer journey.
Strong knowledge of multi-touch attribution models and tools, UTM tracking, and experience designing frameworks that track customer journeys across various channels and platforms.
Expertise with SKAdNetwork (SKAN) and other mobile measurement tools to track mobile installs and user behavior in a mobile and privacy-first environment.
Proficient in techniques for merging user identities using email, IP addresses, device identifiers, and other customer data to create a unified user view.
Hands-on experience managing marketing tags and tracking tools (Google Tag Manager, Adjust, mParticle) to ensure accurate data collection across platforms.
Proficient in Python/R and SQL for data analysis, model building, and reporting.
Experience working with business intelligence data visualization software, such as Tableau or Sigma.
Ability to work cross-functionally with teams in marketing, supply, finance, and fan happiness to achieve broader business and marketing goals.
Clear communicator capable of presenting technical findings and strategic recommendations to stakeholders across different teams.
Demonstrates strong critical thinking and decision-making abilities, especially under pressure.
Proactive in identifying challenges and implementing solutions and embodies a proactive and 'Always be Curious' mindset.
Preferred
Prior experience in a mobile-first company with a deep understanding of SKAdNetwork (SKAN 4) and other privacy-compliant mobile measurement solutions.
Strong foundation in statistics, with experience in A/B testing, performance metrics, and predictive analytics.
Experience in ticketing is a strong plus.
Benefits
Flexible PTO
Competitive salary & equity package
Monthly Gametime credits for any event ($1,200/yr)
Medical, dental, & vision insurance
Life insurance and disability benefits
Diverse Family-forming benefits through Carrot Fertility
401k, HSA, pre-tax savings programs
Company offsites and meet-ups
Wellness programs
Tenure recognition
Company
Gametime
Gametime sells last-minute tickets to the most popular events in sports, music, and theater.
H1B Sponsorship
Gametime has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2022 (2)
2020 (3)
Funding
Current Stage
Growth StageTotal Funding
$71.6MKey Investors
Nimble PartnersEvolution MediaAccel
2022-05-26Series C· $30M
2017-09-13Series Unknown· $8.2M
2016-09-21Series B· $20M
Recent News
TheTicketingBusiness News
2024-02-14
Venture Capital Firms
2022-05-30
Company data provided by crunchbase