Dechra ยท 5 hours ago
Data Scientist - Personalized Marketing and AI
United States
Full-time
Remote
Mid Level
Maximize your interview chancesBiotechnologyPharmaceutical
Hiring Manager
Jennifer Orcholski, PHR
Insider Connection @Dechra
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Responsibilities
Identify opportunities to integrate AI capabilities into marketing campaigns, including customer segmentation, predictive modelling, and content personalization.
Evaluate and select appropriate AI tools and platforms to support personalization initiatives.
Develop a comprehensive AI roadmap aligned with overall marketing goals.
Collect, analyze, and interpret customer data from various sources (CRM, website behavior, social media) to identify patterns and trends.
Build customer profiles with detailed insights into preferences, needs, and behaviors to inform targeted marketing strategies.
Utilize machine learning algorithms to predict customer actions and generate actionable insight.
Design and implement personalized marketing campaigns across channels (email, website, social media, SMS) based on individual customer data.
Create dynamic content that adapts based on customer interactions and real-time behavior.
Develop AI-powered recommendation engines to suggest relevant products or services to customers.
Conduct rigorous testing of personalized marketing campaigns to measure effectiveness and identify areas for improvement.
Continuously refine AI models and algorithms to optimize campaign performance and deliver the most relevant experience.
Partner with marketing teams to integrate AI-powered personalization across all marketing functions.
Collaborate with IT and data science teams to ensure data quality, accessibility, and integration with marketing systems.
Educate stakeholders on the benefits of AI-driven personalization and best practices for data usage.
Qualification
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Required
Strong understanding of AI concepts, machine learning algorithms, data mining techniques, and statistical analysis.
Proven ability to develop and execute AI-powered personalization strategies at scale.
Deep knowledge of marketing principles, campaign management, customer segmentation, and multi-channel marketing strategies.
Proficiency in data analysis tools (SQL, Python, R) to extract insights from large datasets.
Strong understanding of data privacy regulations and ethical considerations related to customer data usage.
Familiarity with leading CRM and marketing automation platforms to implement personalized campaigns.
Ability to clearly communicate complex technical concepts to both technical and non-technical audiences.
Company
Dechra
Dechra is an international specialist veterinary pharmaceuticals and related products business.
Founded in 1997
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2023-06-02Acquired
2000-01-01IPO
Leadership Team
Doug Hubert
Vice President, Sales & Marketing
Mike Eldred
President, North American Operations
Recent News
2024-12-07
Company data provided by crunchbase
