Vestcom · 17 hours ago
Data Strategy & Insights Analyst
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Responsibilities
Owns the analytics and insights partnerships in-market with sales and client support across a variety of CPGs and Agencies at assigned retailers in the Vestcom network.
Performs market level insight and trend analyses to uncover opportunities to create demand with clients leveraging syndicated data sources, internal data, 3rd party data partners, and retailer data.
Cultivates partnership with sales to create strategic plans to grow existing clients and win new clients
Designs intelligent campaigns for clients based on client and sales objectives across Vestcom’s applicable solutions using best practices, case studies, and market knowledge
Leads test and control analyses for assigned accounts, including pre-validation of offer size and scope to ensure the ability to measure, through post-event contextual insights with optimization recommendations – this includes owning client conversations related to methodology and results; ability to run code across a variety of data sets would be helpful.
Collaborates cross-functionally to leverage insights from across the organization
Relays client and sales POV to assist with developing and rolling out new insights.
Supports the evolution of our Strategy & Insights Playbook as a reference guide for sales and other internal teams, documenting all processes, SLAs, definitions, metrics, outputs, methodologies, etc.
Qualification
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Required
BA/BS in Business, Marketing, (with an analytic focus or sufficient quantitative coursework) or related field is required.
2+ years of experience working directly with clients and sales teams delivering data as insights and guiding clients strategically on their promotional or media events is required; CPG experience preferred.
Advanced knowledge of Microsoft Office programs, specifically the following is required: Excel (heavy use of Excel Pivot Tables), PowerPoint, Word.
Strong client-facing presentation ability at all levels of an organization with a 'so what, now what?' storytelling approach that is easy to understand and not overly technical.
Must be adept at accomplishing goals with little or no supervision, self-reliant when resolving issues to ensure objectives are completed and capable of determining when escalation of issues is necessary.
Must have exceptional time management, organizational and problem-solving skills, keen attention to detail, and the ability to multi-task in a fast-paced environment.
Must have strong oral, interpersonal and written communication skills.
Must be able to prepare and effectively present information to large and small groups, employees, and management.
Must be able to develop and maintain key relationships with internal and external stakeholders to assist in the development of strategies and project plans that meet departmental goals and ensure quality standards for service.
Ability to embody and reflect Vestcom’s core values.
Preferred
An understanding of statistical analysis, specifically test vs. control methodology and store matching algorithms, is preferred.
Coding skills are a plus (SQL, Python, etc).
Experience with Business Intelligence tools and visualization and reporting software (e.g. Tableau, Power BI) is a plus.
Company
Vestcom
Vestcom is the industry leader in shelf-edge media for Retailers and CPGs.
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Stephens Group
2021-07-28Acquired
2007-01-01Private Equity
Recent News
2022-02-24
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