PubNub · 3 hours ago

Demand Generation and Integrated Campaigns Lead

United States

Full-time

Remote

Mid, Senior Level

$100K/yr - $130K/yr

5+ years exp

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AppsCloud Computing

Work & Life Balance

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Responsibilities

Drive Growth: Develop and execute strategies that increase brand awareness, lead generation, and engagement within our key target markets using both digital and traditional channels to drive sales pipeline and brand awareness.

Design and Implement Campaigns: Build and launch integrated campaigns, collaborating with the Revenue Marketing team which includes Content, Design, Events, Social, and Product Marketing, as well as Sales, Operations, and other key stakeholders.

Hands-On Execution: In this role you will plan, develop, and personally execute demand generation programs and integrated marketing campaigns, including outbound campaigns to verticals, awareness and thought leadership campaigns, content promotions, and sales initiatives to drive leads and pipeline.

Account-Based Strategies: Manage and lead the execution of Account-Based tactics across channels and teams to drive measurable outcomes within target accounts.

Digital & In-person Events: Working with product marketing, you will be responsible for the execution of webinars and other live digital events — including promotion, logistics, and follow-up. You will also oversee external resources to plan and execute events crucial to meeting awareness and pipeline goals.

Nurture Programs: Collaborate with content and product marketing teams to develop nurture programs that guide prospects through the funnel, optimizing for engagement and conversion.

Sales Collaboration: Work closely with business development and sales leadership to produce campaign training and enablement materials

Data-Driven Insights: Set campaign KPIs, measure and analyze campaign performance and iterate for improvement.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand GenerationCampaign ManagementB2B SaaS ExperienceSalesforce CRMMarketoStrategic PlanningMulti-channel StrategiesDigital MarketingEvent ManagementData AnalysisProject Management