Jellyfish · 7 hours ago

Demand Generation Director

United States

Full-time

Remote

Director/Executive

10+ years exp

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Responsibilities

Partner closely with the Head of Revenue Marketing, MOPs and GTM leadership on the design and optimization of our internal marketing systems, including attribution, MQL scoring, lead follow-up, and more.

Partner closely with the Head of Revenue Marketing to prepare for executive business reviews, board meetings, budget planning, and other internal initiatives.

Lead our quarterly Inbound forecasting process to accurately project lead & pipeline impact by channel.

Collaborate closely with product marketing, content, design and web development to ensure our website experience aligns with brand & performance goals.

Partner with the content/SEO team to optimize site performance and increase organic traffic.

Regularly analyze website traffic, keyword rankings, & other metrics to identify trends, diagnose issues, and solve challenges creatively.

Drive conversion rate optimization through site personalization and A/B testing.

Regularly share updates, learnings & recommendations with broader team & leadership.

Oversee an annual budget spanning paid search, paid social, content syndication, podcast ads, and new channel testing.

Develop, launch, and optimize paid campaigns across relevant channels, such as Google and LinkedIn, collaborating with design to create effective ad assets.

Regularly monitor campaign performance and optimize for key metrics such as CPL & lead to opp conversion, as well as sales follow-up SLAs.

Qualification

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Demand GenerationDigital MarketingB2B SaaSGoogle AnalyticsGoogle AdsLinkedIn AdsSalesforceMarketoA/B TestingPersonalization ToolsWordPress

Required

10-15 years of demand gen / digital marketing experience in B2B SaaS, particularly for post Series B companies & with a technical/engineering audience.

Strong organizational & leadership skills, with the ability to influence cross-functional teams and initiatives.

Manage multiple projects & prioritize effectively; move quickly while maintaining quality execution.

Operate independently & solve problems proactively while aligning with broader marketing strategy & goals.

Strong aptitude for interpreting performance data to unlock insights about our market, business, channels & campaigns.

Google Analytics, Google Ads, LinkedIn Ads, Google Tag Manager, WordPress, A/B testing & personalization tools, Salesforce, Marketo.