Forj · 11 hours ago
Demand Generation Manager
Wisconsin, United States
Full-time
Remote
Mid Level
3+ years exp
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Hiring Manager
Terri Herrmann
Insider Connection @Forj
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Responsibilities
Planning and executing our demand generation strategy and campaigns.
Defining and building our SEO, paid search and paid social strategies to achieve our brand and revenue goals.
Raising brand awareness of Forj’s brand in our target market’s digital landscape.
In partnership with our Marketing Manager, developing high-impact B2B demand generation programs to meet pipeline and revenue goals.
Expertly applying our Hubspot CRM and working with GTM leadership to understand, report and analyze the data that drives our new business.
Ensuring the demand generation engine feeds lead generation to meet targets such as new business inquiries, marketing qualified leads (MQLs), sales qualified leads (SQLs), conversion rates, and cost per acquisition.
Working closely with the CMO and product marketing to identify and leverage buyer journey assets, messaging, and content in demand gen campaigns.
Aligning with Sales for top-of-funnel inbound and outbound programs.
Having a deep understanding of our target market, audience segmentation strategies, and buyer journey mapping.
Communicating and coordinating plans with other stakeholders and document plans for visibility across the organization.
Planning, maintaining, and optimizing campaigns throughout the year in line with product and growth marketing.
Working directly with the CMO to build our first ever marketing innovation lab to learn more about adjacent market opportunities.
Qualification
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Required
At least 3 years experience in a marketing related role, 5 years will be beneficial
Certificate in marketing or related field
Ability to write and communicate effectively and creatively
Critical thinker with strong problem-solving and research proficiencies
Ability to build relationships through social skills and friendly disposition
Detail oriented with solid organizational and multitasking skills
Ability to work with short and strict deadlines
Strong systems proficiency with the capacity to learn and utilize other software platforms to enhance marketing efforts
Technology expertise in Hubspot
Technology experience in LI Ads, Google Ads, SEM Rush, and ability to quickly learn others
Analytically minded with experience with online analytics tools/dashboards and KPI tracking
Ability to work outside normal business hours occasionally as required
Anticipated travel of 10-20% domestically
Preferred
Experience in a growth-stage SaaS organization preferred
Post-secondary degree preferred
Company
Forj
Forj is a virtual event platform for professional membership groups and associations.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$17.5MKey Investors
Plymouth GrowthBaird Capital
2024-04-24Series Unknown· $1M
2023-01-04Series A· $15M
2021-07-19Seed
Leadership Team
Dhaval Vasavada
Chief Technology Officer
Recent News
2024-12-02
BizTimes - Milwaukee Business News
2024-04-02
2023-10-17
Company data provided by crunchbase
