FranklinCovey · 3 days ago
Demand Generation Manager
United States
Full-time
Remote
Mid, Senior Level
$85K/yr - $95K/yr
5+ years exp
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Responsibilities
Conceptualize, plan, and execute integrated marketing campaigns across various channels (such as paid social media, email, web, digital content) to drive lead generation and customer engagement.
Implement strategies to attract, qualify, and nurture leads throughout the sales funnel.
Oversee the entire campaign lifecycle, from planning and execution to measurement and optimization.
Analyze campaign performance metrics, user engagement, and conversion rates to assess the effectiveness of marketing campaigns.
Stay up to date on industry trends and best practices in B2B marketing.
Collaborate with sales and other departments to ensure alignment and support marketing initiatives.
Lead the implementation of our chatbot enhancements and streamlining chatbot interactions.
Qualification
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Required
Bachelor's degree in marketing, business, or a related field.
5+ years of experience in B2B marketing.
Preferred
Experience with content marketing, social media marketing, and demand generation.
Experience with 6 Sense, Marketo, Drift, and Google Analytics.
Strong understanding of marketing technology, including CRM, marketing automation, revenue intelligence platform, and analytics tools.
Proven track record of successful marketing campaign development and execution.
Analytics mindset with the ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills.
Strong analytical and problem-solving skills.
Ability to work effectively in a fast-paced, collaborative environment with tight deadlines.
Ability to work collaboratively with a team in a remote environment.
Benefits
Medical, dental, and vision insurance
HSA
Employee stock purchasing plan
401(k)
PTO
Holiday pay
More
Company
FranklinCovey
FranklinCovey is a performance improvement company that helps organizations address issues that require behavioral changes.
501-1,000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1992-06-12IPO· nyse:FC
Leadership Team
Paul Walker
Chief Executive Officer
David Covey
Chief Operating Officer
Recent News
2024-11-12
2023-08-23
Company data provided by crunchbase
