G2 · 1 day ago

Demand Generation Manager

Remote (United States)

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Align with field marketing and broader demand gen teams to develop multi-channel digital strategies that meet marketing qualified opportunity and pipeline goals for each quarter and year across all segments and markets.

Day-to-day contact for agency collaboration and management, campaign tracking, testing approval, performance reporting, landing page development, lead routing, budget management and liaising with G2’s creative team for assets and messaging as needed, and more.

Campaign setup, audience creation, ad development, tracking, testing, analysis, optimization, forecasting and budget planning, lead routing, creative asset management, performance reporting and more.

Collaborate with the marketing operations team on dashboard creation, performance reporting, goal attainment, lead routing, monthly and yearly business review metrics, and more, to bring transparency to G2’s digital marketing strategy.

You will continually find new ways to increase conversion rates on G2 campaigns and web pages which includes testing creative options, ad and page formats, calls to action (CTAs), messaging, subject lines and more.

You will collaborate with the brand/creative team, agencies, and the demand generation team on landing page development and usage across all channels as needed (SEM, LinkedIn, display, webinars, events and more), including CRO.

For all channels, segments, markets and campaigns, you will collaborate with stakeholders to build target and retargeting audiences as needed.

As the revenue marketing team’s digital subject matter expert, you will be asked to join brainstorming sessions, business reviews and kickoff meetings and will present your recommendations for how to meet and exceed business objectives.

You may own key parts of global, segment, and regional campaigns including messaging development, creative recommendations, retargeting strategies and more.

You will also be responsible for considering emerging marketing technologies or tools that G2 should evaluate, as well as developing business cases for how these new channels can benefit our business.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingPaid Acquisition ChannelsA/B TestingCampaign OptimizationPerformance TrackingMarketoSalesforceLinkedIn Campaign ManagerHubSpotGoogle AdsGoogle AnalyticsLookerG-SuiteMeta for BusinessBizible

Required

3-5 years experience in digital marketing, preferably with a specialization in paid acquisition channels or B2B demand generation

A data-driven approach to performance tracking, A/B testing, reporting and campaign optimization

Strong written and verbal communication skills

Ability to work US-based hours, either eastern, central, mountain or pacific time.

Preferred

Proven campaign experience with success leveraging creative assets, messaging, audiences and offers to drive leads and exceed business objectives

Strong platform proficiency across Marketo, Salesforce, LinkedIn Campaign Manager, HubSpot, Google Ads, Google Analytics, Looker, G-Suite (docs, sheets, slides), Meta for Business, Bizible, and others