HCSS · 4 hours ago

Demand Generation Manager

Houston, TX

Full-time

Remote

Senior Level

5+ years exp

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Responsibilities

Develop and execute end-to-end demand generation strategies to drive awareness, engagement, and conversion across various channels

Plan and execute multi-channel marketing campaigns, leveraging channels such as digital advertising, email marketing, content marketing, and events to generate leads

Own the development and execution of targeted lead generation campaigns to meet pipeline and revenue goals

Implement lead nurturing programs to guide prospects through the buyer’s journey and increase conversion rates

Collaborate with the content and marketing operations teams to ensure alignment of content with the buyer’s journey

Monitor, analyze, and report on the performance of demand generation campaigns, providing insights and recommendations for optimization

Utilize analytics tools and CRM systems to track and measure KPIs

Establish regular engagement with cross-functional teams, such as Enablement, Product Marketing, BDR and SDR, to ensure effective handoff and follow-up of leads

Oversee and lead a team of Demand Generation Specialists, providing mentorship, guidance and professional development opportunities

Foster a collaborative and innovative team environment focused on achieving collective and individual goals

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B SaaS demand generationDigital marketingEmail campaignsContent marketingMarketing automation platformsCRM systemsData analysisProject management