Ryan · 1 day ago

Demand Generation Manager

United States

Full-time

Remote

Mid, Senior Level

6+ years exp

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ConsultingFinancial Services

Growth Opportunities

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Responsibilities

Develop the overall lead generation strategy to fill the sales funnel most cost-effectively.

Manage marketing budget and prioritize spending to maximize qualified leads.

Develop integrated paid and organic programs that significantly increase the marketing database and overall pipeline (e.g., Google PPC, content marketing, webinars, events)

Create automated programs to nurture existing web traffic and 2-years worth of web and event inquiries to become sales-ready leads

Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps adjust spending to maximize ROI

Improve the efficiency and effectiveness of our marketing automation system (i.e., Pardot) to better nurture leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database

Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend

Work with the content marketing to develop and promote marketing materials to drive awareness and interest

Maximize website conversion rate by working with website marketer to A/B testing and recommend changes to website structure, design and content for improved conversions.

Analyze industry trends, market conditions and competitors’ marketing tactics to identify new opportunities.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B MarketingLead GenerationSaaS ExperiencePardotMarketing AutomationProject ManagementMarketoSFDCContent MarketingHumored