ReSource Pro · 13 hours ago

Demand Generation Marketing Expert

United States

Full-time

Remote

Mid, Senior Level

$63K/yr - $110K/yr

7+ years exp

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Responsibilities

Produce, manage, and execute marketing campaigns across multiple channels including PR, digital, events, email, paid media etc.

Support vertical leads and ABM manager with campaign best practices and channel strategies, identifying opportunities to weave campaigns together across channels and meet revenue targets.

Translate strategies identified by leadership across marketing and revenue to create and manage campaigns, ensuring execution and results aligns with established goals.

Collaborate with marketing and revenue operations teams to measure and report on key metrics from all campaigns and activities, identifying wins, loses, and opportunities for improvement.

Analyze campaigns including any component that is customer facing and ensure any singular channel campaign strategy is developed into an over-arching theme/message – hitting on multiple channels.

Project management of all campaigns and growth initiatives, and ensure teams are activated across marketing to effectively meet deadlines and meet KPIs.

Manage cross-functional campaign communication, ensuring understanding of activities in market and the impacts toward KPIs are clear and concise.

Effectively lead in campaign and demand best practices through collaboration process with internal teams on activities related to driving revenue and growth goals of ReSource Pro.

Establish best practices, ideas, and executional alignment to enhance growth strategies using marketing campaigns.

Collaborate with internal and external teams to develop, monitor, and improve strategic marketing initiatives.

Support in development of competitor analysis, customer testimonials, and other items needed to effectively execute growth initiatives.

Qualification

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B2B Growth MarketingDemand Generation CampaignsMarketoPardotSalesforceGoogle SuiteSEMrushFigmaProject ManagementInsurance Industry Experience