Blackbaud · 2 days ago

Demand Generation Marketing Manager

Indiana, United States

Full-time

Onsite

Mid Level

$53K/yr - $70K/yr

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Responsibilities

Plan and Execute Best-in-Class Demand Programs • Contribute to and develope marketing programs to generate demand from nonprofit organizations and manage pipeline opportunities in support of direct sales channel

Research, develop, produce and present comprehensive demand generation plans for short and long-term profitable growth

Strategically utilize marketing tactics in a combined and integrated marketing manner -- including email, web seminars, calling campaigns, live regional events, social media, search engine marketing, and more – to manage multi-touch campaigns

Contribute to the campaigns, execution steps, content requirements, reporting templates, and supporting systems management

Monitor and assess reach, engagement, market penetration, and product positioning to develop or adjust demand generation plans to drive new pipeline

Stay abreast of market trends through all available resources including trade publications, 3rd party market reports, direct customer contact, and participation in industry conferences/expos/tradeshows

Collaborate Effectively with a Wide Range of Peers and Stakeholders • Actively solicit inputs from key stakeholders regarding demand generation campaign plan requirements for pipeline development

Contribute to the sales and marketing lead process and productivity initiatives, with familiarity into the supporting systems, including Marketo

Provide planning, organization, collateral creation and shipping support for external events including trade shows, conferences, and sales seminars

Support overall company branding and awareness as part of the overall marketing initiatives and lead gen programs.

Communicate and collaborate with other demand marketers, product marketers, sales leaders, corporate marketing, other stakeholders and external resources such as creative agencies

Qualification

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Demand GenerationMarketing CommunicationsGo-to-Market DevelopmentLaunch PlanningSales Pipeline ManagementMarketing AutomationLead ScoringCRM ToolsSalesforceMarketing StrategiesProblem-SolvingCreative Thinking Communication Interpersonal Skills