brightwheel · 1 day ago

Demand Generation Marketing Manager

United States

Full-time

Remote

Mid Level

$104K/yr - $169K/yr

4+ years exp

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EducationPrimary Education

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Responsibilities

Develop and execute cross-channel acquisition plans: Create acquisition marketing plans that effectively communicate the value of the product to target audiences, ensuring alignment with lead generation and sales conversion goals. Leverage channels including paid marketing, email, owned and operated, and offline

Craft Compelling Messaging: Develop clear, engaging, and persuasive messaging that highlights the product's unique value proposition and resonates with the target audience; identify customer segmentation opportunities to drive targeted messaging for unique customer needs.

Drive continuous learnings: Identify opportunities for insight generation through a/b testing roadmaps; continuously refine acquisition approach based upon learnings.

Collaborate Across Teams: Work closely with central Marketing, Design, Sales, Customer Support, and other teams to ensure cohesive and effective go-to-market strategies, incorporating feedback from various stakeholders and ensuring cross-functional alignment

Track and Measure Success: Set and monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives, using data to refine strategies and improve future efforts

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

4+ years marketing experiencePaid marketing channelsIntegrated marketing campaignsCross-channel marketingData visualizationProject managementTableau

Required

Bachelor’s degree in marketing or related field

4+ years demand generation and integrated marketing experience

Outstanding communication, presentation, and leadership skills

Sharp analytical and problem-solving skills

Proven experience managing cross channel marketing campaigns, including planning, prioritizing, and high-quality execution

Experience partnering with sales and product teams

Highly organized and proficient at managing multiple projects simultaneously

Entrepreneurial and works well in a rapidly changing environment

Metrics driven and have the ability to draw insights from complex marketing data and make recommendations for continuous improvement

A creative problem solver, adept at removing obstacles and finding solutions to key business challenges

Exceptional stakeholder and project management skills, effectively influencing and managing expectations with senior management and cross-functional teams

Outstanding verbal and written communication skills, with the ability to influence business decisions