Cobalt · 2 days ago

Demand Generation Marketing Manager

Boston, MA

Full-time

Remote

Senior Level, Lead/Staff

$109K/yr - $137K/yr

8+ years exp

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Responsibilities

Develop and execute integrated marketing plans closely with demand gen and sales, aligned to company growth objectives and new customer acquisition.

Build multi-touch campaigns to help take prospects through the buyer journey, leveraging multiple channels and tactics, such as webinars, events, email, social, SEM, display advertising, retargeting, and content syndication that generates a consistent flow of marketing qualified leads.

Be accountable for regional demand generation goals (MQLs, PQOs, SQOs) and lead flow to ensure lead volume and funnel efficiencies are optimized and aligned with pipeline goals.

Develop conversion optimization strategies to drive pre-qual apps into sales qual apps and closed-won.

Own the content for campaigns, including reports, eBooks, white papers, infographics, promotional offers, and more.

Leverage account-based marketing and selling tactics as an efficient way to drive demand.

Develop programs to nurture leads and deliver them to the sales/lead development team.

Own enablement of the sales development representatives for your regional campaigns and track lead follow-up for leads in your region

Act as primary marketing contact with local sales team and leaders, including regular participation in sales team calls, in-person meetings, and planning sessions

Work closely with Product Marketing to identify additional assets and content required for effective local demand-generation programs to support the buyer's journey.

Monitor regional marketing plan metrics; incorporate learnings into programs.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand generation marketingAccount-based marketingCampaign measurementSalesforceHubSpotAsanaField marketing strategiesConversion optimizationProject management

Required

A minimum of 8 years of marketing experience with a focus on demand generation or regional marketing, ideally within a B2B technology or cybersecurity environment

Experience planning and executing field marketing strategies and events

Demonstrable expertise in account-based marketing strategies, tactics, technologies, and campaign measurement

Deep understanding of the demand waterfall and conversion optimization strategies

Strong sense of accountability and ownership, an ability to manage your programs and communicate your results back to the organization

Strong cross-functional team/project management, interpersonal, and influencing skills

Strong analytical skills and the ability to interpret data to derive actionable insights that drive campaign optimization and improve lead-generation outcomes

Exceptional written and verbal communication skills, with a knack for creating engaging, conversion-focused content

Excellent organizational skills, demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

Experience utilizing Salesforce, 6sense, and other CRM/automation tools required

Proficiency in HubSpot and Asana is required