Zilliant · 2 days ago
Demand Generation Marketing Manager
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Insider Connection @Zilliant
Responsibilities
Email Marketing: Design, execute, and optimize email marketing campaigns that engage and convert. Leverage A/B testing and analytics to continually improve performance and ROI.
Demand Campaigns: Develop and manage comprehensive demand generation campaigns across multiple channels, including digital, social, and content marketing. Ensure alignment with sales goals and company objectives.
BDR Sales Programs: Lead and enhance our BDR programs by providing strategic guidance, developing targeted outreach strategies, and optimizing processes to maximize lead conversion rates.
ABM and Automated Outreach: Implement and manage ABM campaigns, utilizing personalized content and strategies to engage high-value accounts. Leverage marketing automation tools to create and execute automated outreach campaigns, ensuring timely and relevant communication with prospects.
Analytics & Reporting: Monitor and analyze campaign performance, providing actionable insights and recommendations. Develop and maintain dashboards to track KPIs and report on the effectiveness of demand generation efforts.
Qualification
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Required
Bachelor’s degree in Marketing, Business, or a related field.
5+ years of experience in demand generation, email marketing, or a related role, preferably in the B2B SaaS industry.
Proven track record of designing and executing successful email marketing and demand generation campaigns.
Experience running and managing ABM strategies and automated outreach campaigns.
Proficiency in marketing digital tools (e.g., HubSpot, Marketo, 6Sense, Salesforce)
Preferred
MBA Optional but valued.
Benefits
Medical, Dental, and 401k plans with company match
Generous Paid Time Off (PTO)
Monthly Zilliant Zen Days
Comprehensive parental leave
Volunteer Time Off (VTO)
Remote or Hybrid work schedule
Financial and strategic backing of Madison Dearborn Partners (MDP)
Company
Zilliant
Zilliant offers price optimization and management software for manufacturing, distribution, high-tech, and industrial service companies.
H1B Sponsorship
Zilliant has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (1)
2022 (2)
2021 (4)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$127.4MKey Investors
Madison Dearborn PartnersGS GrowthCardinal Venture Capital
2024-03-28Private Equity· $35M
2021-12-06Acquired· by Madison Dearborn Partners
2017-04-05Series Unknown· $30M
Recent News
2024-06-05
Enterprise Times
2024-06-05
Company data provided by crunchbase