LHH · 1 day ago
Demand Generation Specialist
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Responsibilities
Develop and execute multi-channel demand generation campaigns to drive qualified leads and pipeline growth.
Create and optimize targeted email marketing, paid advertising, content marketing, and social media campaigns.
Analyze and report on campaign performance, using data to optimize and improve future efforts.
Collaborate with sales and marketing teams to ensure alignment on goals, messaging, and follow-up strategies.
Conduct A/B testing and other optimization techniques to improve conversion rates and campaign effectiveness.
Stay up-to-date with industry trends, best practices, and emerging technologies in demand generation.
Qualification
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Required
Bachelor’s degree in Marketing, Business, or a related field.
Proven experience in demand generation, digital marketing, or a similar role in a B2B SaaS environment.
2-4 YOE
Strong understanding of marketing automation, CRM systems, and lead generation tools.
Automation and CRM tools: Hubspot, Salesforce, Marketo
EDUCATION or EDTECH EXPERIENCE A MUST