Verge.io · 7 hours ago

Demand Generation Specialist

United States

Full-time

Remote

Entry, Mid Level

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Information TechnologyService Industry

Hiring Manager

Jamie Hawkins

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Responsibilities

Campaign Development: Plan and execute multi-channel demand generation campaigns, including email, webinars, content syndication, and social media to drive lead generation.

Lead Nurturing: Develop and implement lead-nurturing strategies and drip campaigns to keep leads engaged and advance them through the sales funnel.

Data Analysis & Reporting: Analyze campaign performance, track KPIs, and report on metrics such as cost per lead, conversion rates, and ROI. Use insights to refine and optimize strategies.

Email Marketing: Manage and execute targeted email campaigns, working closely with sales to segment audiences and deliver relevant content that drives engagement and leads.

Lead Qualification Enhancement: Use research tools to assess and improve lead quality, ensuring alignment with target personas and increasing conversion potential.

Event Promotion: Collaborate with the marketing team on the promotion and execution of webinars, hands-on labs, and other events, using these as demand generation levers.

Sales Alignment: Collaborate with sales to ensure marketing campaigns are aligned with sales goals, and facilitate smooth lead handoffs through CRM and marketing automation platforms.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand GenerationDigital MarketingData AnalysisCampaign OptimizationEmail MarketingCRM PlatformsProject ManagementVirtualizationCloud InfrastructureData Center Solutions