Search Influence · 5 hours ago

Digital Advertising Coordinator

New Orleans, LA

Full-time

Remote

Entry Level

$17/hr - $21/hr

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Responsibilities

Performing quantitative and qualitative research to advise campaign strategies: Digital Advertising Coordinators are responsible for effectively researching target audiences to understand what keywords they are searching, what interests they have, and their demographics and behaviors to inform campaign setup and ongoing optimizations.

Making data-driven decisions to improve campaign performance: Digital Advertising Coordinators work with our Digital Advertising Analysts to improve a portfolio of client accounts by evaluating performance data and optimizing campaigns for better outcomes. They use data from advertising platforms like Google, Facebook, and LinkedIn combined with data from reporting software like Google Analytics, Google Looker Studio, and call tracking platforms, among others.

Tapping into their creative side to support effective copy, graphics, and landing pages: Our Digital Advertising Coordinators balance data with creativity to drive direction for compelling ad copy and landing pages, and work with our account managers and graphic designers on ad design. They are also expected to execute creative solutions to client and internal problems as they arise.

Strategic collaboration on digital advertising : Digital Advertising Coordinators collaborate internally with Digital Advertising Analysts, account managers, content specialists, graphic designers, and web developers to create effective digital advertising campaigns that help our clients’ businesses grow.

Frequent communication to stay in touch and on-task : Fully remote, our well-established routine of daily huddles and weekly team meetings via Zoom, and our company-wide chat platform assure we stay frequently in touch and always on-task, all while having fun.

Training & tools : We provide extensive training on both our services and our processes, as well as tools to make your job efficient including custom software and CRMs in which client projects and tasks are tracked and organized. We also have a culture of continuous improvement - meaning Digital Advertising Coordinators contribute to the efficiency and effectiveness of their own department through problem-solving and process refinement.

Mentorship & skill development : Every team member has access to a mentor from another part of the organization and ongoing 1on1s with their direct manager, supporting growth and skill development. Employees are encouraged to complete certifications relevant to their work.

Proven success in several industries : We represent successful clients across a spectrum of industries. Education, medical, and tourism are our specialties.

Qualification

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Excel functionsDigital advertisingData analysisGoogle AnalyticsGoogle Looker StudioCopywritingGoogle Ads CertificationFacebook Blueprint CertificationBing Ads CertificationCRM systemsMedia budgetsProject management