Closed Loop, Inc · 1 day ago
Digital Advertising Manager (Paid Social)
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Responsibilities
Plan, launch, and meticulously optimize our clients’ digital advertising accounts with a focus on paid social channels
Proactively monitor performance of accounts, identify opportunities for optimization and growth, and implement changes
Manage client relationships including leading client meetings (typically video calls) and setting expectations via clear, concise communications
Analyze account data using statistical skills, compile reports, and produce data visualizations
Mentor Digital Advertising Specialists and assign tasks as needed
Research and keep abreast of trends in paid social, paid search, and other digital advertising channels
Qualification
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Required
4+ years of experience managing paid advertising campaigns to specific ROI goals (e.g. lead generation, e-commerce sales, etc.)
Hands-on experience in executing and optimizing campaigns on LinkedIn, Meta, TikTok, Pinterest, and Reddit
Experience managing ALL facets of digital advertising campaigns and client relationships, including: Campaign strategy, design, trafficking, and optimization
Audience development and testing strategy
Placement optimization
Budget planning
Ad development – text, static, and video
A/B test execution (both ads and landing pages)
Bid management
Reporting and analysis
Client meetings and continuous client relationship management
Offline conversion tracking (Meta/LinkedIn Conversions API, Google OCT, etc.) experience is a plus
Experience managing e-commerce campaigns via social media channels is a definite plus, including: Catalog management, Product feed optimization, Audience segmentation, Sales and conversion tracking
Understanding of ad platform creative best practices
Demonstrable experience with data analysis, data visualization, and presentation
Experience using web analytic tools (Google Analytics, Omniture, etc.)
Experience with pixel and tag management tools like Google Tag Manager
Basic familiarity with marketing, automation, and CRM platforms like Salesforce, Marketo, Zapier, and Pardot
Amazing project management and communication skills
High proficiency in the Microsoft Office suite and the ability to quickly learn new software applications
Zest for managing highly complex advertising accounts for multiple clients
High level of professionalism, accountability, and personal responsibility
Ability to travel to client sites and/or conferences on occasion
Bachelor's Degree in Marketing, Business, or related field
Benefits
Unlimited time-off policy.
Medical, dental, and vision coverage plus 401(k) matching and Flexible Spending Account (FSA).
Company
Closed Loop, Inc
Closed Loop is a game-changing digital advertising agency, helping innovative companies like Calendly, Calm, Clover and Rakuten maximize performance and achieve exceptional results through integrated paid media campaigns.
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase