WebStrategies, Inc. ยท 2 days ago
Digital Advertising Specialist
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Insider Connection @WebStrategies, Inc.
Responsibilities
Build best-in-market campaigns on Google Ads, Microsoft Ads, Meta, Instagram, LinkedIn, and more.
Analyze and optimize digital ad campaigns to drive performance.
Meet with clients to plan advertising strategies, troubleshoot challenges, and offer expertise.
Develop strategies including keyword & audience targeting research across various campaigns.
Monitor and optimize campaigns to maximize performance.
Write ad copy, provide recommendations on creative/artwork, and run A/B ad tests.
Work remotely with occasional travel to Richmond, VA for in-person retreats.
Qualification
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Required
2-3 years hands-on experience creating and implementing digital advertising strategies
Direct experience working within Google Ads (Search, Display, Discovery/Demand Gen, YouTube Ads), Microsoft Ads, Meta, and LinkedIn advertising platforms
CTV & Audio Platforms (Spotify/Pandora) experience a plus
Google Shopping & Performance Max campaigns experience a plus
Hands-on experience with Google Analytics or other web analytics platform
Ability to analyze data to drive recommendations and decisions
Creative, forward-thinking self-starter with an attention to detail and drive to produce consistent and quality work
Superior written and verbal communications skills, coupled with highly developed interpersonal skills
High EQ (emotional intelligence)
Highly organized with excellent time management skills
Preferred
Graphic design skills a plus
Benefits
4-Day Workweek
Fully remote office
Group health, dental, vision and life insurance plans
401k savings plan with employer match
Student loan assistance plan
$2000 home office and computer allowance
$500 annual education stipend
Unlimited paid time off
Training and certification on digital marketing methods and platforms
Clear track for career growth, increased responsibilities, and compensation