Fullpath · 2 days ago

Digital Advertising Strategist

Tenafly, NJ

Part-time

Onsite

Mid Level

$90K/yr - $105K/yr

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AutomotiveSoftware

Growth Opportunities

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Responsibilities

Utilize our proprietary optimization platform to manage and optimize advertising campaigns across Google and Facebook platforms.

Continuously monitor campaign performance metrics and implement optimization tactics as needed to maximize conversions and ROI.

Understand client goals, objectives, and performance expectations for DigAd customers. Serve as a trusted advisor to clients, providing insights and recommendations on our optimization and bidding techniques.

Conduct thorough troubleshooting to diagnose and resolve DigAd issues promptly.

Collaborate with our Product and Revenue Operations teams to escalate and prioritize technical enhancements and bug fixes based on customer needs.

Leverage advanced data analytics tools and techniques to derive actionable insights from campaign performance data.

Partner closely with onboarding to ensure set-up accuracy and long-term client success.

Identify trends, patterns, and opportunities for optimization across accounts, providing strategic recommendations to enhance campaign effectiveness.

Stay abreast of industry trends, platform updates, and emerging technologies in digital advertising and ad tech.

Collaborate with our product development team to prioritize and implement new features and enhancements based on client feedback and market demands.

Qualification

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Digital AdvertisingCampaign SpecialistGoogle AdsFacebook ManagerCampaign SetupOptimizationPerformance AnalysisProprietary Optimization PlatformAd Tech SolutionsComplex Data Sets InterpretationActionable ConclusionsClient CommunicationClient PresentationCampaign StrategiesPerformance MetricsProblem-SolvingAnalyticalCommunicationPresentationDetail-OrientedStrategicInnovativeFacebook Blueprint